This is a member only post. Every day across social media (Facebook/LinkedIn/Twitter) employers are recruiters are promoting their newest job openings. As a job board owner I see these posts for what they are….LEADS for your business! They tell you that employer/recruiter is hiring right now, that they have an immediate need to fill. As…
If you post your clients jobs to your social media channel, you need to make them more visual. An app called Legend does just that. Check out this video put out by local job site JobsinNH on their Facebook page. By creating more visual ways to engage with your jobs you can get a better…
Meet my fifth ebook: Social Media & Your Job Board. It’s an in depth look at how to structure your social media around the following channels: Facebook, Twitter, LinkedIn and Instagram. I’ve put every hack, tips and trick I know in it to help my fellow job boarders get more out of their social strategy….
When it comes to using social media to build your job board I’m a big fan of Work Memes you can find online. Case in point any meme from the movie ‘Office Space’. I’ve been running social media for JobsInTheUS.com the past few months and this one I posted went totally viral. Since I posted…
It has been common practice throughout the job board and ATS worlds to make jobs easily shareable with social media buttons. The thinking is people will share them and help drive traffic. But it doesn’t work. Job listings are inherently not designed to be shared. Cute puppy videos yes, but not drab job text. Instead…
Automating your social media is an important part of any internet business. Many have asked me for help in this area. One of the most common questions I get is about automating content to Facebook job groups. For the longest time I thought there was no way…but there is…with a catch. You can automate content…
I am looking for a few job boards to team up with me in what I call a “social media content ring“. The goal is to help each participant to increase views on their blog content by having each member of the ring auto publish the other’s content. I am already working with a number…
Is your job board on twitter? You should already be tweeting job search advice and industry news but your jobs should also be in the mix. And you may want a separate twitter account to do it. For the simple reason of showing up on twitter search. Take Ziprecruiter for example. They have a main…
Social media is the number one driver of traffic to my new startup CareerCloud, in fact its close to 40%. The best part of that is that its totally free! I use content to help drive a lot of it, the other part is ensuring the right amount of human engagement and automation. Linkedin is…
Answer: Very Important! Look at this graphic from SearchMetrics. Social media likes/shares are critical to how search engines see your content. I think the good news from this report is that using social media is free and you can pay for more likes on Facebook fairly cheaply. Read the whole report here as I think…