Part of job board marketing is leveraging LinkedIn to its fullest potential. One of the newer ways to do that is through newsletters. If you have a company page on Linkedin with at least a few hundred followers it should be available in the lower left corner. Newsletters on LinkedIn are a great way to…
I have come across a few clients lately who haven’t taken advantage of emailing their employers. Every job board should be communicating with its employers at least once a month. In this screencast you’ll see a good example of one from Mac’s List a local job board out of Oregon. Email is a channel you own…
If you run a job board I hope you are actively emailing your users. I once talked to a job board owner who had collected 100,000 emails since 2002 but never ever emailed them anything. What a waste. If you ever plan on selling your site one day you’d better have a nice big email…