Getting job seekers to your job board takes time. That is something most new job board owners dont understand. Even if you have a “cool” site, thats not enough to get peoples attention. You are competing with thousands of business for people’s time. You really need to take an all-the-above-approach and be in it for…
Tag: Marketing
From job board to email blast (premium)
I did a conference call with the owner of a new site called Jobcity.com. He wanted to know if his site was good enough to be successful. Part of my job as a consultant is to give my clients honest advice about what they are proposing. So sometime I counsel them not to go forward….
Positioning your job board (free)
Every job board should have a reason to post jobs on it. For niche and regional sites that reason is self explanatory. The rise of local and niche job boards over the past 5 years is no accident. They work, and that reason is all about the focus and quality results they deliver. The reason…
How I use direct mail to get employers (premium)
We may be all online these days but I still use direct mail to get clients. Here’s how. First I scour my competitor sites to see who’s hiring. A certain percentage of jobs list a mailing address and/or email. For example, when i am looking for leads to promote my Rhode Island site I go…
How to position your niche job board
Every job board should have a reason to post jobs on it. For niche and regional sites that reason is self explanatory. The rise of local and niche job boards over the past 5 years is no accident. They work, and that reason is all about the focus and quality results they deliver. The reason…
General marketing tips (episode 10)
In this free episode Chris dishes out some advice for marketing your job board. [youtube]http://www.youtube.com/watch?v=nR6IzvzuoEE[/youtube]
How to promote the value proposition of niche job boards
The rise of local and niche job boards over the past 5 years is no accident. They work, and that reason is all about the focus and quality results they deliver. When starting my AllCountyJobs.com network I used the following quotes in my marketing materials. Forrester Research: “Local Sites Matter. Geography is more important to job seekers…