Content marketing is the life blood for any niche job board today. You must use and master it to build community and traffic. I recently came across a LinkedIn post from Todd Kunsman who runs the site RemoteWorkJunkie.com; So I asked him to come on my Youtube channel and talk about his content marketing strategy.
Tag: Marketing
Should your job board have a YouTube channel?
A reader asks; Will a YouTube channel for my job board help to increase engagement with employers and jobseekers? Personally, I know I want to be putting some kind of video/podcast type media out there, as I’m sure it’ll drive traffic, sales and applications, just not sure which route to go down. Andy The short…
Quick Marketing Tip
Member only content. One of the marketing tricks I use is to get other sites to write about my sites. You can actually pay other blogs to write about you. There are 2 main benefits to this strategy. SEO back links and perhaps some traffic. TrendyStartups and KillerStartups are two of those sites. I think…
Promoting your job board through Press Releases
I read a lot of press releases as part of news reporting activities for the various sites I operate. Doing this regularly allows me to see who is doing PR right from a vendor standpoint. My case in point for this blog is FlexJobs, the member driven job board with remote/flexible work. They push out…
Spreading Your Jobs Online
I noticed a press release from the Acorns app today that points to the importance of expanding your job seeker audience.. Acorns, the top saving and investing app is trying to help Americans save and invest for the future, announced the launch of Acorns Job Finder. Acorns is connecting customers with new career opportunities, helping…
Job Boards Will Love This Lead Gen Tool (member only)
8Legs is an awesome lead gen tool that I have recently started using. Access it here: https://www.8legs.com/ Cost $30 per month. It lets you search employer career sites and other job boards according to keywords and displays any emails it finds on those sites. You set up an email template, do your keyword search and go…
To Run a Job Board Today You Need…
Just a quick reminder that if you want to run a job board today (or any kind of recruiting technology) you need to be good at internet marketing. Specifically you need to know how to market your product properly with the right messaging targeted at the right audience. Without that skill set you will most certainly…
Amplify your Content with my Social Media Content Ring
I am looking for a few job boards to team up with me in what I call a “social media content ring“. The goal is to help each participant to increase views on their blog content by having each member of the ring auto publish the other’s content. I am already working with a number…
I bet every job board wishes they had a rap video like this
WayUp, the job board for college students, got some students at NJIT to record a rap video touting their site. Excellent piece of Guerilla marketing that I had to share.
Add value by educating your clients (member only)
Whether you own a job board or some other type of HR/recruitment technology its highly important to begin educating your clients and prospective clients. For my new company I’m already writing blog posts about how to leverage social media for recruiting. But blogs aren’t enough. I’m going to start a webinar series also. Webinars are…