There was an article on TechCrunch last week about how LinkedIn’s “Services Marketplace” aka freelance directory, now has 10 million users and is growing by leaps and bounds. It’s supposed to be a direct response to the growing trend of freelancing and the increasing demand for flexible work arrangements. But if you dig deep into…
Part of job board marketing is leveraging LinkedIn to its fullest potential. One of the newer ways to do that is through newsletters. If you have a company page on Linkedin with at least a few hundred followers it should be available in the lower left corner. Newsletters on LinkedIn are a great way to…
I have a great tip for you today for prospecting on LinkedIn for employer leads. All you need is your own LinkedIn account and this Chrome extension called Email Extractor. Start by typing in a phrase like “email resume” AND retail into the LinkedIn search box. (be sure to put email resume in quotes)…Then navigate…
One of the ways I have found LinkedIn to useful for prospecting is not InMails. Inmails get almost no response when i try to pitch a prospective employer so I have turned to other ways to get their attention. First I try to connect with as many recruiters and talent acquisition leaders as possible. I…
Last week LinkedIn introduced support for a ‘Remote” location when posting jobs. This now allows job posters to enter a location as remote by typing it in that field. Seems simple, but its the best way to address this long standing problem of remote job listings. Recruiters could also use some other types of location…
Are you keeping up with current marketing trends? You should be. The newest channel you can use to get attention is LinkedIn Video. Users of the business social network can now upload video into their feed. As soon as I noticed the feature I jumped at testing it and it paid off. I started a…
Hopefully you are crafting lots of great job search content for your job board. If so, you should be regularly sharing that content on the biggest social media sites like Linkedin. Specifically groups on Linkedin. All Linkedin members are now allowed to join up to 100 groups . If you havent maxxed out your groups then…
Don’t look now but the big job boards are turning into ATS (applicant tracking systems) and the ATS is becoming a job board. Yes they are all morphing into the same thing right before our eyes. As my evidence I’m going to use 2 popular sites: ZipRecruiter and Indeed.com. Indeed started out as an aggregator,…
Breaking News: Indeed.com, the big boy of job sites just added endorsements to its resumes product. They just took a page out of Linkedin’s playbook and fired a warning shot across their bow. Wow. I think this is a big deal and signals a quiet new war happening in the online recruiting space. As industry…
Social media is the number one driver of traffic to my new startup CareerCloud, in fact its close to 40%. The best part of that is that its totally free! I use content to help drive a lot of it, the other part is ensuring the right amount of human engagement and automation. Linkedin is…