One of the more common responses to my newsletter marketing strategy I tell my clients is that you have to talk to your employers on a regular basis. Whether that is once a month or once a week is up to you, but the main point is to REMIND them that you exist. Sounds kinda…
I saw this the other day via the Morning Brew newsletter that I subscribe to. It’s a good example for how to tell people on your email list to mark your emails so they don’t go into spam. I suggest sending something like this at various intervals as a reminder, especially when they first sign…
When it comes to email subject lines, the new rule is that shorter is better. The purpose of sending emails is to get a higher open rate. You’re trying to get a good reply rate, as well. So, that is the context behind this, and I have a couple of tips for you today. Craft subject lines…
I spoke to a job board last week who needed a refresh on their marketing efforts. During the call I discovered that they had nearly 20,000 emails in their database BUT they were not leveraging those at all. Emails are one of your best sources for generating free traffic so you had better maximize that…
I got an email from SendGrid last week. They created a snapshot at how my emails from the past year performed. I send thousands of lead generation emails each year so these stats come mostly from emails I find online of employer and recruiter prospects (people who are hiring). Therefore they are not opt in…
Are you leveraging your job board signups through email to make more money? You should be. If not, here’s a good example for how to do it.
I’ve been a happy Mailchimp user for many years. Back in the early days of using it I didn’t explore some of their more advanced features but as time goes on I find myself exploring the myriad of functions behind its walls. Email marketing today is definitely more complex and time consuming than it ever…
If you run a job board I hope you are actively emailing your users. I once talked to a job board owner who had collected 100,000 emails since 2002 but never ever emailed them anything. What a waste. If you ever plan on selling your site one day you’d better have a nice big email…
I have talked to 20+ job boards in the past few months about helping them with their marketing efforts. One thing I have learned in those discussions is that many of them are woefully behind the curve when it comes to email marketing. Sites that have been around years and that have accumulated thousands of…
I have been using Email Extractor to supplement my email prospecting activities. I dont like it as much as Email Grabber but sometimes I do find it works better. Recently I tried finding emails of college career services personnel. It did a better (and faster) job at gathering them than Email grabber did. I told…