I tell all new job board owners that they should be a content machine in their first year of existence. Content drives traffic if you do it right and there is no better example than a new job board I just discovered. Its’s called OysterLink and it targets the restaurant and hospitality space. Shoutout to…
Virtual Vocations is helping remote professionals take their careers to the next level with the launch of its new Remote Career Center. According to Virtual Vocations CEO Laura Spawn, the launch of the Remote Career Center comes as part of a continued effort to bring valuable, constructive resources to jobseekers and professionals looking to prioritize…
Ok so I hear a lot of job board owners saying they have no idea or are bad at content creation. But there are easy ways to actually make content marketing easy and simple. Here’s what do for easy content creation. I pay a writer to RE-WRITE an article I found online that is interesting…
If you create and share content for your job board (an you ALL should) you need to maximize the reach of that content across all channels. Watch one way how to do that in this 2 minute screencast. Follow me on Youtube
If you are running a job board today you have to realize you are running an internet business that requires great content to get noticed. In an era of same old content it’s time most job boards up their content game.
If you are writing blog posts you should be adding images to that content in order to make them more visual/shareable on the web. Good images cost money however. Sites like Shutterstock charge you. But there a a number of places to get free images. I just learned about Reshot which allows aspiring photographers to…
Many job board owners struggle with creating content. But I have always had luck getting it from other people. Namely users and people in my social networks. So here’s the idea. Use the free Google Forms service to survey your registered seekers and candidates. Google Forms, which is part of the Google Driver service (for gmail…
Every job board, whether local, niche or national, should be creating, sharing and promoting all aspects of a job search and careers. I can’t emphasize this enough. If you aren’t willing or able to crank out good content to your audience then perhaps running a job board is not for you. The more content you…
At a recent conference I was speaking to one job startup founder about content marketing. He was lamenting on his marketing challenges and asked me for some advice. “Are you doing any content marketing?” I asked. “Some“, he said. “Buts its very time consuming and I’m not very good at it“. Yes thats right. There…
Crowdsource your content by doing a Q&A over email with industry experts. Here’s an example of an email I just received from a staffing firm looking for blog content. Hi there, I work for the content marketing company Media Shower, and I’m writing on behalf of GDH Consulting, an agency that helps companies source and…