This is a member only post. The other day a client asked me how much content can move the needle when it comes to traffic. It’s not a question that is easy to answer because it depends on a number of factors. First let me say that if you are starting from scratch, you need…
Virtual Vocations is helping remote professionals take their careers to the next level with the launch of its new Remote Career Center. According to Virtual Vocations CEO Laura Spawn, the launch of the Remote Career Center comes as part of a continued effort to bring valuable, constructive resources to jobseekers and professionals looking to prioritize…
In the past year a number of my initial consulting phone calls have centered around the entrepreneur building a job board built around content. And to me, this is a tried and true way of making money in online recruiting. There are a number of successful so-called “job boards” that built their business off the…
Ok so I hear a lot of job board owners saying they have no idea or are bad at content creation. But there are easy ways to actually make content marketing easy and simple. Here’s what do for easy content creation. I pay a writer to RE-WRITE an article I found online that is interesting…
If you create and share content for your job board (an you ALL should) you need to maximize the reach of that content across all channels. Watch one way how to do that in this 2 minute screencast. Follow me on Youtube
If you are running a job board today you have to realize you are running an internet business that requires great content to get noticed. In an era of same old content it’s time most job boards up their content game.
If you are writing blog posts you should be adding images to that content in order to make them more visual/shareable on the web. Good images cost money however. Sites like Shutterstock charge you. But there a a number of places to get free images. I just learned about Reshot which allows aspiring photographers to…
Many job board owners struggle with creating content. But I have always had luck getting it from other people. Namely users and people in my social networks. So here’s the idea. Use the free Google Forms service to survey your registered seekers and candidates. Google Forms, which is part of the Google Driver service (for gmail…
Every job board, whether local, niche or national, should be creating, sharing and promoting all aspects of a job search and careers. I can’t emphasize this enough. If you aren’t willing or able to crank out good content to your audience then perhaps running a job board is not for you. The more content you…
At a recent conference I was speaking to one job startup founder about content marketing. He was lamenting on his marketing challenges and asked me for some advice. “Are you doing any content marketing?” I asked. “Some“, he said. “Buts its very time consuming and I’m not very good at it“. Yes thats right. There…