Interesting data here for job board operators. Big rises in CPA and CPC rates. Appcast, the global leader in programmatic recruitment advertising technology and services, today unveiled the findings of its sixth annual “Recruitment Marketing Benchmark Report.” The report examines 2021 job ad data – 165 million job ad clicks and 8 million applies – from nearly…
The team at SmartJobBoard is constantly improving their product suite. They seem to launch something new quarterly and are still the best game in town for job board software. They recently announced an integration with Appcast that make it easier for job board owners to populate their job database with full listings direct from the…
As a job board one of the ways you can add value to your clients is helping them write better job descriptions. In my twenty one years in this business I have seen my share of bad descriptions that got posted to my sites. Even the best advertising can’t sell a bad product so its…
Appcast just released their recruitment marketing benchmark report which tracks CPC job prices. In 2020 the avg CPC (cost-per-click) for job advertising rose to 79 cents, up from 71 cents in 2019. I spoke to their CEO Chris Forman by phone about the new numbers and he gave some insight into what’s happening int he…
Suddenly the programmatic job players are in demand. In the past 10 days two of the industry’s biggest firms have been acquired. In early July New Hampshire based Appcast was acquired by European based Stepstone, owned by Axel Springer. And then on Friday, Indeed bought UK provider ClickIQ which only has a foothold in the…