If you are looking to get more backlinks to your site one of the things you should be doing is asking for them. I frequently get pitched via email and thought I would share one of those emails so you can use it to craft your own messaging. Its critical to point out specific pagaes…
Category: SEO
Job board SEO tips and tactics to rank higher in Google.
Job Posting Schema – Why Your Job Board Needs It
A SEO expert who I read regularly thinks the Google Jobs results are being driven by sites that employ a certain job level schema. He’s probably right. Google needs job data in a specific format and sites that use it are in a better position to be ranked. In the post he points out two examples…
Google adding job snippets in results
After googling the phrase “aviation jobs” the other day I noticed this result which caught my eye. Google is creating job snippets off job boardsand placing them in job related searches. So I clicked the “About this Result” link in the bottom right which led me to this page. Apparently Google automatically creates this snippet…
7 Sites to Get Job Board Backlinks for Free (member only)
If you have a new job board or haven’t been spending time lately on your SEO, help is here. Every site needs RELATED backlinks from other sites in the career/jobs space so here are several of them where you can add your own. 1. HIRE DAILY – this news sites which has been around for…
Great example of an SEO optimized job description
Lots of job boards and ATS software still dont get how to make a search engine friendly job description. I discovered Freshgigs.ca, a canadian based job board for marketing peeps and thought their job postings were well done. * The URL contains the job title AND location: https://www.freshgigs.ca/jobs/product-brand-marketing-manager-toronto-on-1 * The first thing on the page…
How important is social media to your SEO?
Answer: Very Important! Look at this graphic from SearchMetrics. Social media likes/shares are critical to how search engines see your content. I think the good news from this report is that using social media is free and you can pay for more likes on Facebook fairly cheaply. Read the whole report here as I think…
Power of the Niche (member only)
I wanted to give you an update on how my latest niche job board is doing. http://uavjobbank.com/ It targets a brand new niche that I recently discovered. Because the market has no existing competitors it already ranks on page 1 of google despite only being live for about 5 weeks. Check out the stats below….
The Power of Social Traffic (member only)
I launched CareerCloud in early January. Its in Beta so I just wanted to do a “soft launch” by promoting it only through my social connections. That way I could evaluate the site and see how its working, fix the bugs, etc before I really started marketing it. I emailed all 1700 of my Linkedin…
Some good SEO advice
This infographic provides a good look at how SEO has changed after Google’s Panda update a few years ago. Courtesy of: Fuzz One Media
Thoughts on link building (premium)
Every new job board must get links back to their site. You want to get as many links as possible from RELATED sites about jobs, recruiting or careers. Avoid links from any site that is not related. Google wont like that. Recently I paid for some links. I approached two job related bloggers I knew…