This is a member only post. The other day a client asked me how much content can move the needle when it comes to traffic. It’s not a question that is easy to answer because it depends on a number of factors. First let me say that if you are starting from scratch, you need…
This is a member only article. In case you haven’t heard the news Ziprecruiter is going public on May 26 in a direct offering on the NYSE under the ticker symbol ZIP. The move is a way for their investors (who pumped $200M+ into the company) to get a return on their investment. This will…
PREMIUM CONTENT: Marketing your job board requires the use of a few tools in order to maximize your reach. I mainly use four key tools to do that. They are Dlvrit, Mailchimp, Canva and Ubersuggest. Here’s a look at how I use each one. Dlvrit: This is my social media publishing tool. I use it…
In the past year a number of my initial consulting phone calls have centered around the entrepreneur building a job board built around content. And to me, this is a tried and true way of making money in online recruiting. There are a number of successful so-called “job boards” that built their business off the…
It’s getting harder and harder to find a niche that offers potential to a new job board but I believe I have found one. Manufacturing. In the past couple of years a number of “blue collar” sites and marketplaces have begun to get traction. For example; Jobcase got $100 million in funding for its blue…
Member only content. I started seeing ads on Facebook for RemotePRjobs.com so I clicked it. Lo and behold they are curating a jobs email that they charge $17 a month for. This sort of biz model works great for jobs that are harder to get and location less (aka remote). And you don’t even need…
In this member only article I’ll discuss the characteristics of a successful job board owner. One of the most common questions people ask me is about what goes into starting a successful job board. Running this type of business requires a certain skill set. If you dont have these skills or don’t have the resources…
Member Only – Depending on your niche, your job board has a ceiling in terms of how much money it can make. I have worked with a number of clients over the years who have made money with job boards. But the amount they make depends on a number of factors with the most important…
This is a member only content piece. Here are five things you can do to immediately get more traffic. 1. Step up your social media. Hire intern who’s good at social media and instruct them to post throughout the day on facebook, twitter and LinkedIn. Share articles related to your niche and general job search advice…
This is member only content. A reader sent this question and its probably the one i hear the most from newbie job board startups; We were in the midst of custom job board and have run into a few challenges with our developer. At this point we are looking for a more efficient way to…