I just launched Weekenjobhunt.com that targets weekend only job listings. I started it because it had only 1 legit competitor jobsweekend.net and the category gets over 200,000 monthly searches. Now there are two boards that target this niche and I believe over time I can get on the first page of google for this phrase….
Category: Premium Content
Starting a job board? Target these industries (premium)
If you are thinking about starting an industry job board you had better pick the right one. Take a look at the image below. Its an info-graphic based off LinkedIn data and it shows the types of industry that are GROWING vs those that are DYING. (full article) (large graphic image) Some of these may…
How to use snail mail to get clients (premium)
I do mostly email prospecting to get new clients but a small part of my lead generation activities involve snail mail. First I look for physical addresses on google and job boards. If you do a search like this; “mail resume to” and Syracuse You get results like this. I use postcards like the ones…
Questions employers ask & how to answer them (premium)
When you put a phone number on your site or email address, employers and recruiters will call you to get more info. Here are some of the most basic questions you are likely to get and how to answer them. Can I get a free trial/posting?: This is perhaps the most frequent thing I hear….
Two quick tips for design and sales (premium)
Here are two quick tips that may help you and your job board. These are simple ideas that are easy to implement. 1. Rotate Your Logo: did you ever notice how often Google changes their logo to reflect a holiday or commemorate some big event? While I was at JobCircle last week I noticed their…
Quick tips for creating job board content (premium)
I mentioned yesterday that content was king. The more you have, the more you publish in your niche, the more SEO traffic you will get. Check out these job boards and how they approach content: http://www.collegerecruiter.com/blog/ http://www.snagajob.com/resources/find-jobs/ The sites above write content that is relevant, timely and interesting. Your job board should do the same….
Multiple revenue streams (premium)
In the golden days of job boards you could get away with just making money on job postings. Not anymore. Here’s a list of other revenue ideas.
When employers call (premium)
Even though I have a large job board network I dont get many phone calls. I put my company’s phone number on every page of every site to encourage that they call but the truth is job boards are mainly an online transactional business. The phone number gives them piece of mind. They trust sites…
How much can you make with backfill? (premium)
Backfill is a great supplemental revenue source for job boards. A few years ago CollegeRecruiter.com switched their entire site to showcase Indeed.com backfill. Their president tells me it makes a great revenue stream for a site with hundreds of thousands of page views. So I asked my contact at Indeed what you can expect to…
How to restart a used job board (premium)
Throughout the years I’ve bought various job boards and relaunched them in order to turn them around. The most recent ones were four dot net sites—longislandjobs.net, philadelphiajobs.net, baltimorejobs.net and washingtondcjobs.net. They were all using some basic job board software so I initially put them on Jobamatic (pre-Google PANDA) and watched their traffic soar. But then…