When you put a phone number on your site or email address, employers and recruiters will call you to get more info. Here are some of the most basic questions you are likely to get and how to answer them. Can I get a free trial/posting?: This is perhaps the most frequent thing I hear….
Category: Premium Content
Two quick tips for design and sales (premium)
Here are two quick tips that may help you and your job board. These are simple ideas that are easy to implement. 1. Rotate Your Logo: did you ever notice how often Google changes their logo to reflect a holiday or commemorate some big event? While I was at JobCircle last week I noticed their…
Quick tips for creating job board content (premium)
I mentioned yesterday that content was king. The more you have, the more you publish in your niche, the more SEO traffic you will get. Check out these job boards and how they approach content: http://www.collegerecruiter.com/blog/ http://www.snagajob.com/resources/find-jobs/ The sites above write content that is relevant, timely and interesting. Your job board should do the same….
Multiple revenue streams (premium)
In the golden days of job boards you could get away with just making money on job postings. Not anymore. Here’s a list of other revenue ideas.
When employers call (premium)
Even though I have a large job board network I dont get many phone calls. I put my company’s phone number on every page of every site to encourage that they call but the truth is job boards are mainly an online transactional business. The phone number gives them piece of mind. They trust sites…
How much can you make with backfill? (premium)
Backfill is a great supplemental revenue source for job boards. A few years ago CollegeRecruiter.com switched their entire site to showcase Indeed.com backfill. Their president tells me it makes a great revenue stream for a site with hundreds of thousands of page views. So I asked my contact at Indeed what you can expect to…
How to restart a used job board (premium)
Throughout the years I’ve bought various job boards and relaunched them in order to turn them around. The most recent ones were four dot net sites—longislandjobs.net, philadelphiajobs.net, baltimorejobs.net and washingtondcjobs.net. They were all using some basic job board software so I initially put them on Jobamatic (pre-Google PANDA) and watched their traffic soar. But then…
Surefire way to get backlinks (premium)
Getting backlinks is a time proven way to rank higher in google. You can ask for them but you wont always get one. So when faced with this situation I usually refer to plan b, Paying for them. Now our friends at the search giant dont like it when you pay for links but they…
How many applications is enough (premium)
Ever wondered how many job applications a typical job should get? I got this question recently and my answer is that it varies greatly depending on the kind of job it is. My guess is between 20-200. But the more entry-level a job is the more applies it tends to get. An entry level marketing…
How to analyze a potential niche (premium)
If you are a newbie who is looking to start a job board you need to analyze the market you want to enter. There are some specific things you need to look for to determine how successful a new entrant might be. 1. How many other job boards serve that industry or location? The more…