Here’s a look inside one of my consulting reports for a recent niche job board owner that I met with. We went over these on a one hour skype call and I thought it would make a good content piece for this blog. If you have any questions about any of these just let me…
Category: Premium Content
Before you launch (member only)
Before you launch a job board (or any site) I think its important to lay some groundwork before you go live. Specifically there are two important marketing tactics you should employ. A blog and an email list. Before I launched CareerCloud.com in January of this year I began by setting the domain to Launchrock so…
Another good email prospecting tool (member only)
I have been using Email Extractor to supplement my email prospecting activities. I dont like it as much as Email Grabber but sometimes I do find it works better. Recently I tried finding emails of college career services personnel. It did a better (and faster) job at gathering them than Email grabber did. I told…
Another job board gets bought (member only)
This week Jobcircle was acquired by Beyond.com. http://www.ere.net/2012/12/10/beyond-com-buys-jobcircle-will-grow-job-fair-business/ Jobcircle.com is a well established board that serves the mid-atlantic region around Philadelphia-Baltimore. In addition to their job postings they have some innovative services such as Rezrocket and Voiceblast (read about those here). I dont know how much they bought it for but I’d guess between 2x-3x…
What a facebook job board should be (member only)
So as you know from my post on Monday the facebook job board was a flop. So I thought I’d write about what I would do if I were them. But this post is just for you premium readers, Facebook will have to pay me to get my advice!
A job board takeover (member only)
Last month I bought back JobsinSocialMedia.com. Its a community of over 2,000 social media professionals with a job board on the back end. I built it in 2009 with the help of an intern and we sold it for $2k about 6 months after we launched it. I bought it back for over $10k. I…
5 Things you should be adding to your job board (member only)
I think a lot about the future of job boards. As the online recruiting landscape shifts to new tools and technology, these new tools (social, video, etc) are eating away at the job board marketshare. Now employers have more tools than ever to find talent. So its more important for your site to evolve into…
From job board to email blast (premium)
I did a conference call with the owner of a new site called Jobcity.com. He wanted to know if his site was good enough to be successful. Part of my job as a consultant is to give my clients honest advice about what they are proposing. So sometime I counsel them not to go forward….
Questions to ask yourself BEFORE you start a job board (premium members)
Ok so you want to launch a job board. Copngrats. But before you undertake this project better ask yourself a few questions. What are your short & long term goals for the site? You need to set your expectations. In the short term it probably wont make any money but it will suck up a…
How to monetize a job seeker (premium)
I have said many times before that job seekers don’t pay for shit. They’re cheap and dont have a lot of extra income. However I believe mobile offers a new opportunity to change that truth. Particularly the iOS platform from Apple. Apple users are much more likely to buy an app as opposed to Android…