Whether you own a job board or some other type of HR/recruitment technology its highly important to begin educating your clients and prospective clients. For my new company I’m already writing blog posts about how to leverage social media for recruiting. But blogs aren’t enough. I’m going to start a webinar series also. Webinars are…
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Critique of a job board (member only
Recently I was aked by a client to critique his nursing job board. Instead of a call he asked me to write it as a report. I wanted to share those details with you. I cant tell the name of the website due to confidentiality but I think you’ll find some useful nuggets here for…
On charging job seekers (member only)
I had a call this week with a blogger who has a site that he wants to monetize with a job board. He’s in the travel niche and wanted to know if he could charge job seekers something. I told him maybe. One of his competitor’s charges a small fee for job seekers to get…
Is your product targeting active employers? (member only)
Recently a startup I am advising asked me a fairly general question about how to market their services. So we went over what they had done so far and I listened to them reel off the usual things…webinars, advertising, etc. Then she mentioned that they had bought a list of emails and sent out a…
Some domain tips and tricks (member only)
If you run multiple products and services off one domain name (like I do on CareerCloud) it may be handy to have a unique domain name for each product or service to use in your online marketing to make it shorter and easier to remember. I’ll use one of my apps as an example. InstaJob…
Writing better emails (member only)
I do a lot of cold emailing prospects, ususally I keep the message very short (under 3 sentences) and have had decent success doing that. Recently I heard about this guy who teaches cold emailing tips. He has a free pdf you can download if you enter your email address, its worth a read. http://breakthroughemail.com/…
Some random thoughts (member only)
Dont have a particular topic in mind for this post so I thought I would just put down some random things for everyone. First read this post about what it takes to succeed as an entrepreneur. Its one of the best things I have seen that really cuts to the heart for getting any business…
How I use my social media channels to drive traffic (member-only)
Social media is the number one driver of traffic to my new startup CareerCloud, in fact its close to 40%. The best part of that is that its totally free! I use content to help drive a lot of it, the other part is ensuring the right amount of human engagement and automation. Linkedin is…
Using twitter to drive traffic to your board (member only)
Twitter is a great tool to drive both traffic and brand recognition to any job board. After you get your domain the you should immediately get the twitter handle secured. Then add the twitter share button or chicklet by using tools like addthis.com or sharethis.com. You can get a variety of badges from twitter here:…
Quick domain tip for job boards (member only)
I mentioned Chattyjob.com in my post on tuesday. But when I first typed it into the browser address bar I accidentally added an s on the end and typed chattyjobs.com which took me to a parked Godaddy site. It reminded me that its a good idea to get the plural name of your existing site as well….