Is your job board on twitter? You should already be tweeting job search advice and industry news but your jobs should also be in the mix. And you may want a separate twitter account to do it. For the simple reason of showing up on twitter search. Take Ziprecruiter for example. They have a main…
Category: Premium Content
Using online advertising as your salesforce (member only)
Pinpointing recruiters is fairly easy today. Just go to other job boards to find leads or comb though Linkedin profiles. But selling to them takes many forms. I always used technology to do my selling for me. Here’s a 5 min video about one way to do it. NOTE: my new email is chris@careercloud.com
Starting slowly (member only)
Got off the phone just now with a client who has a blog and wants to add a job board piece to it. He’s been blogging for a while about careers in a certain niche and already has 5,000 monthly visitors. This is a great way to start a job board. By actually just writing…
Lets get visual (member only)
Since the web is getting more visual I think job boards need to start doing so as well. I think job descriptions need to get much more visual! With more colors, more social integration and more logos. A job board that starts to take design of its job descriptions more creatively will have a way…
How much should I expect to make with a job board? (member only)
So big job baords like Monster still make a couple hundred million per year. Sites like Ontargetjobs.com make a few million per year and then there’s the rest of the job board market. Established niche players that have been around for several years make six figures. The rest squeeze by with $10-25k per year. A…
Thoughts on going from free to paid postings (member only)
I had a consulting call this week with a new job board coming online soon in another country. The founders were newbies in the space and wondered how to get started. In order to “jumpstart” their new site this is what I told them; 1. Think longterm. Give away free postings for 1 year in…
Question about pre-populating a job board (member only)
A reader asked me a good question the other day. He writes; I am planning to start my niche job board in Finland. In order to start I was thinking of going through companies’ career pages and then copy their job on my job board. My job board though would act only as a gathering…
What happens when your job board isnt growing (member only)
Recently I talked to a job board owner who was worried that his job board isnt growing. The site was in the work at home niche and was getting around 14k monthly uniques along with 70k monthly page views. As we checked the google stats traffic was steady this year but down about 5% from…
New job board directory offers free backlinks (member only)
I recently discovered Thejobist.com a new crowd sourced directory for job boards. I like it because its simple and you can add your own. I added one of my sites on Dec 19th so Im not sure how long it takes for them to list you but it looks like a nice backlink to have….
Whats my site worth? (member only)
A reader recently emailed me to ask what his site was worth because he wanted to sell it. As I questioned him about its traffic and sales I spoted some redflags and wanted to share them. I’ve sold many sites so I want to help you get an idea of what potential buyers look for….