Most job boards only use adsense or other ad networks to generate revenue from ads. But few take advantage of selling their own. Over the years I’ve sold dozens of my own ads by simply charging a flat monthly fee for X number of spots on a homepage or throughout the site. If you are…
Category: Premium Content
Content ideas for job boards (member only)
Need content for your job board? Here are my ideas for what to write and where to get it. To read this article become a premium member.
Whats wrong with this job board? (member only)
Simplicity in job board design is important. Your goal should always be to help employers post jobs quickly and easily OR help job seekers get to the jobs they seek with little effort. When I came upon CMShires.com the other day I was both elated and saddened at the same time. I was elated for…
Tool to make email marketing automated and fresh (premium)
I’ve written a lot in the past about Email Grabber. Another great tool is Atom Park software. They offer several email marketing solutions including SMTP servers, Email extractors and more. Since you need to find email addresses of employers to keep your lead gen going check out that they do. Extract emails from other job…
Can you charge job seekers for stuff? (member only)
Let me just say right upfront that job seekers are the most frugal consumers on the internet. They don’t pay for shit! However you can eek out a few dollars here and there from them if you make it cheap enough and only rely on it as a secondary revenue source. I’ve been running job…
Chicken or the egg problem for new job boards (member only)
A reader asks; We are about to launch the website, and now the main question that still remains open is “That awkward moment when jobseeker or employer enters the website for the first time and finds out that our CV or Jobs database is empty”. How this problem is usually solved? What was your solution…
What type of job board should you start? (member only)
I think the best way to look at this question is to first pick a hot job market. A job market (industry) is hot if the companies are having a hard time finding talent for it or its an up and coming type of job (ex: drone pilots). Then you must look at what existing…
If you aren’t tweeting your jobs, you should be (member only)
Is your job board on twitter? You should already be tweeting job search advice and industry news but your jobs should also be in the mix. And you may want a separate twitter account to do it. For the simple reason of showing up on twitter search. Take Ziprecruiter for example. They have a main…
Using online advertising as your salesforce (member only)
Pinpointing recruiters is fairly easy today. Just go to other job boards to find leads or comb though Linkedin profiles. But selling to them takes many forms. I always used technology to do my selling for me. Here’s a 5 min video about one way to do it. NOTE: my new email is chris@careercloud.com
Starting slowly (member only)
Got off the phone just now with a client who has a blog and wants to add a job board piece to it. He’s been blogging for a while about careers in a certain niche and already has 5,000 monthly visitors. This is a great way to start a job board. By actually just writing…