A reader recently emailed me to ask what his site was worth because he wanted to sell it. As I questioned him about its traffic and sales I spoted some redflags and wanted to share them. I’ve sold many sites so I want to help you get an idea of what potential buyers look for….
Category: Premium Content
Go Global for new niches (member only)
Most niche job boards are located in the United States. There are probably 10-15 sites for any industry if you know where to look. But globally speaking, there are not as many. I own JobsinSocialMedia.com and have been thinking about creating a canadian and/or uk version. Ive gotten a few emails the past year from…
Adding banner ads to your job board (member only)
A reader asks; Right now I’m using adsense for my advertising. However, I would like to start selling my own ad space. Do you have any advice or tips? In particular, I’d like to know how I should figure out what to charge. If you’re a small job board with say less than 10,000 monthly…
5 Recent trends in job boards (member only)
I wanted to highlight some ways that job boards are changing/evolving in order to show you some of the trends that are taking place. 1. Making it easier to apply. In the past most job boards forced you to login/register in order to apply to a job. But I think the trend is going away…
Add value by educating your clients (member only)
Whether you own a job board or some other type of HR/recruitment technology its highly important to begin educating your clients and prospective clients. For my new company I’m already writing blog posts about how to leverage social media for recruiting. But blogs aren’t enough. I’m going to start a webinar series also. Webinars are…
Critique of a job board (member only
Recently I was aked by a client to critique his nursing job board. Instead of a call he asked me to write it as a report. I wanted to share those details with you. I cant tell the name of the website due to confidentiality but I think you’ll find some useful nuggets here for…
On charging job seekers (member only)
I had a call this week with a blogger who has a site that he wants to monetize with a job board. He’s in the travel niche and wanted to know if he could charge job seekers something. I told him maybe. One of his competitor’s charges a small fee for job seekers to get…
Is your product targeting active employers? (member only)
Recently a startup I am advising asked me a fairly general question about how to market their services. So we went over what they had done so far and I listened to them reel off the usual things…webinars, advertising, etc. Then she mentioned that they had bought a list of emails and sent out a…
Some domain tips and tricks (member only)
If you run multiple products and services off one domain name (like I do on CareerCloud) it may be handy to have a unique domain name for each product or service to use in your online marketing to make it shorter and easier to remember. I’ll use one of my apps as an example. InstaJob…
Writing better emails (member only)
I do a lot of cold emailing prospects, ususally I keep the message very short (under 3 sentences) and have had decent success doing that. Recently I heard about this guy who teaches cold emailing tips. He has a free pdf you can download if you enter your email address, its worth a read. http://breakthroughemail.com/…