I saw this news recently and wanted to write about the prospects of local job boards. This is a JBS members only post. I’m proud to announce today’s launch of Lookout Santa Cruz’s new Job Board, hosted and run by the Lookout’s Community & Commerce team. This Job Board is made by Santa Cruz County…
This is a member only post. Its getting harder to find niches that aren’t served already by multiple job boards. Job boards are now 25+ years old so there’s been ample time to find opportunities that need more online recruiting platforms. But that doesn’t mean you can’t find the right niche. I have written extensively…
This is a member only post. A reader asked me… I’ve been struggling to get traction with my job board, a site specifically for employers and job seekers in the garage door industry. Narrow in scope, yes, but a much needed alternative to indeed. There are about 10,000 companies in the U.S who do garage…
Member only content. One of the marketing tricks I use is to get other sites to write about my sites. You can actually pay other blogs to write about you. There are 2 main benefits to this strategy. SEO back links and perhaps some traffic. TrendyStartups and KillerStartups are two of those sites. I think…
This is a member only post. Every day across social media (Facebook/LinkedIn/Twitter) employers are recruiters are promoting their newest job openings. As a job board owner I see these posts for what they are….LEADS for your business! They tell you that employer/recruiter is hiring right now, that they have an immediate need to fill. As…
Member only content. Recently an online resume building tool got millions in venture capital. But I question whether its money well spent. Resume templates are a dime a dozen if you search online for them. Which is why the $3 million that a company named Hiration just got a bit bewildering from an investment standpoint….
This is a member only post. Generating leads is the life blood for any job board business. Fortunately leads are everywhere if you know where to look. The primary place I have always gotten leads is from… Other Job Boards! Job boards are gold mine for who is hiring right now. You need to sift…
This is a member only post. The other day a client asked me how much content can move the needle when it comes to traffic. It’s not a question that is easy to answer because it depends on a number of factors. First let me say that if you are starting from scratch, you need…
This is a member only article. In case you haven’t heard the news Ziprecruiter is going public on May 26 in a direct offering on the NYSE under the ticker symbol ZIP. The move is a way for their investors (who pumped $200M+ into the company) to get a return on their investment. This will…
PREMIUM CONTENT: Marketing your job board requires the use of a few tools in order to maximize your reach. I mainly use four key tools to do that. They are Dlvrit, Mailchimp, Canva and Ubersuggest. Here’s a look at how I use each one. Dlvrit: This is my social media publishing tool. I use it…