Member only content. Beyond job board software there are some great tools that I have used for years to augment my job boards particularly for marketing purposes. Here is a list and a brief description of each. StatCounter – this is a simple free way to track your sites web traffic without having to use…
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SEO for Job Boards
SEO is a bit of a lost art today among new job board owners. They understand little about how it works and how long it takes to rank for keywords. I hope to shed some light on it in this member only post. To me job board SEO comes down to mainly 4 activities: On…
Next Gen Job Board Features
What will the next generation job board features have? In this member only post I’ll tell you just that. I am constantly thinking about where job boards should be headed as far as new features. Here’s some ideas from my job board vault. Surfacing Candidates More Job boards should offer resume alerts. Let employers signup…
When a Local Job Board Makes Sense
I saw this news recently and wanted to write about the prospects of local job boards. This is a JBS members only post. I’m proud to announce today’s launch of Lookout Santa Cruz’s new Job Board, hosted and run by the Lookout’s Community & Commerce team. This Job Board is made by Santa Cruz County…
Look to Old Industries for New Niches
This is a member only post. Its getting harder to find niches that aren’t served already by multiple job boards. Job boards are now 25+ years old so there’s been ample time to find opportunities that need more online recruiting platforms. But that doesn’t mean you can’t find the right niche. I have written extensively…
How Narrow Is Your Niche?
This is a member only post. A reader asked me… I’ve been struggling to get traction with my job board, a site specifically for employers and job seekers in the garage door industry. Narrow in scope, yes, but a much needed alternative to indeed. There are about 10,000 companies in the U.S who do garage…
Quick Marketing Tip
Member only content. One of the marketing tricks I use is to get other sites to write about my sites. You can actually pay other blogs to write about you. There are 2 main benefits to this strategy. SEO back links and perhaps some traffic. TrendyStartups and KillerStartups are two of those sites. I think…
Prospecting through Comments
This is a member only post. Every day across social media (Facebook/LinkedIn/Twitter) employers are recruiters are promoting their newest job openings. As a job board owner I see these posts for what they are….LEADS for your business! They tell you that employer/recruiter is hiring right now, that they have an immediate need to fill. As…
Can a resume builder succeed at scale?
Member only content. Recently an online resume building tool got millions in venture capital. But I question whether its money well spent. Resume templates are a dime a dozen if you search online for them. Which is why the $3 million that a company named Hiration just got a bit bewildering from an investment standpoint….
How to Generate Leads for Your Job Board
This is a member only post. Generating leads is the life blood for any job board business. Fortunately leads are everywhere if you know where to look. The primary place I have always gotten leads is from… Other Job Boards! Job boards are gold mine for who is hiring right now. You need to sift…