This is a member only post. A reader asked me… I’ve been struggling to get traction with my job board, a site specifically for employers and job seekers in the garage door industry. Narrow in scope, yes, but a much needed alternative to indeed. There are about 10,000 companies in the U.S who do garage…
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Quick Marketing Tip
Member only content. One of the marketing tricks I use is to get other sites to write about my sites. You can actually pay other blogs to write about you. There are 2 main benefits to this strategy. SEO back links and perhaps some traffic. TrendyStartups and KillerStartups are two of those sites. I think…
Prospecting through Comments
This is a member only post. Every day across social media (Facebook/LinkedIn/Twitter) employers are recruiters are promoting their newest job openings. As a job board owner I see these posts for what they are….LEADS for your business! They tell you that employer/recruiter is hiring right now, that they have an immediate need to fill. As…
Can a resume builder succeed at scale?
Member only content. Recently an online resume building tool got millions in venture capital. But I question whether its money well spent. Resume templates are a dime a dozen if you search online for them. Which is why the $3 million that a company named Hiration just got a bit bewildering from an investment standpoint….
How to Generate Leads for Your Job Board
This is a member only post. Generating leads is the life blood for any job board business. Fortunately leads are everywhere if you know where to look. The primary place I have always gotten leads is from… Other Job Boards! Job boards are gold mine for who is hiring right now. You need to sift…
How Much Traffic Can Content Deliver?
This is a member only post. The other day a client asked me how much content can move the needle when it comes to traffic. It’s not a question that is easy to answer because it depends on a number of factors. First let me say that if you are starting from scratch, you need…
Job Boards Going Public
This is a member only article. In case you haven’t heard the news Ziprecruiter is going public on May 26 in a direct offering on the NYSE under the ticker symbol ZIP. The move is a way for their investors (who pumped $200M+ into the company) to get a return on their investment. This will…
Job Board Marketing Tools I Use
PREMIUM CONTENT: Marketing your job board requires the use of a few tools in order to maximize your reach. I mainly use four key tools to do that. They are Dlvrit, Mailchimp, Canva and Ubersuggest. Here’s a look at how I use each one. Dlvrit: This is my social media publishing tool. I use it…
The ‘Content First’ Job Board Model
In the past year a number of my initial consulting phone calls have centered around the entrepreneur building a job board built around content. And to me, this is a tried and true way of making money in online recruiting. There are a number of successful so-called “job boards” that built their business off the…
Here’s a Niche Worth Investing In
It’s getting harder and harder to find a niche that offers potential to a new job board but I believe I have found one. Manufacturing. In the past couple of years a number of “blue collar” sites and marketplaces have begun to get traction. For example; Jobcase got $100 million in funding for its blue…