WayUp, the job board for college students, got some students at NJIT to record a rap video touting their site. Excellent piece of Guerilla marketing that I had to share.
Category: Marketing
Job board marketing tools, tops and tactics.
Thoughts on Content Marketing
At a recent conference I was speaking to one job startup founder about content marketing. He was lamenting on his marketing challenges and asked me for some advice. “Are you doing any content marketing?” I asked. “Some“, he said. “Buts its very time consuming and I’m not very good at it“. Yes thats right. There…
This Growth Hack Will Guarantee Your Job Board Free Traffic (member only)
In my guide to job board marketing I told the story of how I got 30,000 visits from a job listing I shared on a local Facebook jobs group. So this got me thinking about how job boards can guarantee themselves a stream of free traffic. It used to be the job search engines like Indeed…
New Ebook: the Essential Guide to Job Board Marketing
Last week I published my newest ebook. The Essential Guide to Job Board Marketing. It is a jam packed PDF download with tons of my best marketing advice. It’s yours for thirty bucks and I guarantee you’ll like what’s in it. Below is an excerpt and screen shots from what’s inside. I wrote it for…
2 Sales Tactics for your Job Board (member only)
New job board owners struggle when it comes to sales. Especially if they have never sold anything before, the sales process in HR circles is challenging. Recently, after working with some clients I picked up a few things I can impart to you on this blog. Job Board Sales Tactic #1 One site I know…
Let me give your site a PR Boost
Part of what I do as a consultant in the online recruiting industry is to raise awareness of my clients among recruiters and employers. Over the years I have amassed a strong network of followers who like what I share and write. I’ve also built several email lists and groups of recruiters that I can…
This is an excellent way to get content for your blog
Crowdsource your content by doing a Q&A over email with industry experts. Here’s an example of an email I just received from a staffing firm looking for blog content. Hi there, I work for the content marketing company Media Shower, and I’m writing on behalf of GDH Consulting, an agency that helps companies source and…
Guest blogging tips for job boards (member only)
Guest blogging. There are a number of recruiting related sites where you can guest post and get back-links for free. New and existing job boards should use guest posting to extend their brand and get back-links. Google loves back-links. All these sites want interesting content so don’t spam. Be of value to the community. Write…
A Clever Email Example from HR Tech Vendor to a Recruiter (member only)
I received an email from Greenhouse the new ATS company. I thought it was a very clever way of getting my attention as a recruiter. The subject line was “It’s Not You Its Me” and it looked just like this; Humor is a great way of getting an proespective eployer/recruiter to click on your link….
Leverage more Linkedin job search groups
Hopefully you are crafting lots of great job search content for your job board. If so, you should be regularly sharing that content on the biggest social media sites like Linkedin. Specifically groups on Linkedin. All Linkedin members are now allowed to join up to 100 groups . If you havent maxxed out your groups then…