If you post your clients jobs to your social media channel, you need to make them more visual. An app called Legend does just that. Check out this video put out by local job site JobsinNH on their Facebook page. By creating more visual ways to engage with your jobs you can get a better…
Category: Marketing
Job board marketing tools, tops and tactics.
This WorkMeme is a Home Run on Social Media (member only)
When it comes to using social media to build your job board I’m a big fan of Work Memes you can find online. Case in point any meme from the movie ‘Office Space’. I’ve been running social media for JobsInTheUS.com the past few months and this one I posted went totally viral. Since I posted…
New directory to list your job board
Recruiters Junction emailed me as they have a new free directory to get your job board listed on. Directories like this offer a great link building opportunity so add your listing asap. Suppliers for Recruitment Market: Are you offering products & services to Recruitment or HR industry & your product is not listed here in…
Start Using LinkedIn Video
Are you keeping up with current marketing trends? You should be. The newest channel you can use to get attention is LinkedIn Video. Users of the business social network can now upload video into their feed. As soon as I noticed the feature I jumped at testing it and it paid off. I started a…
Use Desktop Push Notifications for Instant Traffic
If you read my last post about being good at internet marketing you will love today’s topic. PUSH notifications. A desktop push notification is typically a web browser notification that pops up for users even if they are not on your site. To get them the user must opt-in in order to receive future ones. If…
Lead Gen Email Examples (member only)
Messaging employers for leads is part art, part science. I’ve tried a lot of experimentation when it comes to this. Generally speaking I can get open rates of 25-50% depending on the product and quality of each email lead. Some of my best success came from using Hubspot’s sales CRM. I was able to create…
Facebook Traffic Growth Hack (member only)
This post is for paid members only.
Job Board PR
A press release can be an effective way to get some traffic and attention to your site. Last week DZone launched. It’s a job board for developers. The news that they launched is nothing earth shattering but it worked to get them noticed. The story was picked up by at least 2 outlets in the…
Using Twitter for Lead Gen
The other day I got this Direct Message in my Twitter account; It’s a lead gen message from the entry-level job board WayUp and I thought it’s a great example of how to do lead generation using twitter. It links to a signup form to get a free ebook. Ebooks about hiring in your niche…
Another place to list your job board
On top of my job board directory on CareerCloud I just discovered another place to list your job board for free. Its called SimplyCareer and they have a nice looking directory. Get listed here. As a job board owner you should be constantly seeking out other sites to get listed on. It’s an important SEO…