One of the ways I have found LinkedIn to useful for prospecting is not InMails. Inmails get almost no response when i try to pitch a prospective employer so I have turned to other ways to get their attention. First I try to connect with as many recruiters and talent acquisition leaders as possible. I…
Category: Marketing
Job board marketing tools, tops and tactics.
Easy Content Marketing Trick (member only)
Ok so I hear a lot of job board owners saying they have no idea or are bad at content creation. But there are easy ways to actually make content marketing easy and simple. Here’s what do for easy content creation. I pay a writer to RE-WRITE an article I found online that is interesting…
The Internet Marketing Challenge
I have held a number of calls with a variety of job startups recently and one thing is still clear to me. Most of them are underestimating the marketing challenge before them. The internet recruiting landscape is more competitive ever. Not only are there thousands of traditional job sites there are hundreds of new recruiting…
Another job board adds Emissary’s text reminders
I caught up with David Cortez from Professional Diversity Network. They recently added Emissary’s text reminders to their job descriptions to help with traffic. Professional Diversity Network, Inc. (Nasdaq: IPDN), also know as PDN, is a leading diversity recruitment website that connects diverse talent with employers seeking to increase their diversity pipeline. They also provide…
Maximizing Your Marketing Channels
I spoke to a job board last week who needed a refresh on their marketing efforts. During the call I discovered that they had nearly 20,000 emails in their database BUT they were not leveraging those at all. Emails are one of your best sources for generating free traffic so you had better maximize that…
Indeed’s new B2B Commercial ‘Shortlist’
ZipRecruiter has long run TV ads directly at employers and now Indeed has their own too. Up to now they have been mostly targeting consumers with their ads for job search but a new ad called “Shortlist” that speaks directly to business owners is currently airing. The ad hits directly at two key benefits, their…
Content Marketing Tip
If you create and share content for your job board (an you ALL should) you need to maximize the reach of that content across all channels. Watch one way how to do that in this 2 minute screencast. Follow me on Youtube
Add This Free Tool to Your Marketing Mix
Job boards need to be good at internet marketing if they want to thrive in today’s competitive environment. That means leveraging cool tools to either drive traffic or collect emails. That’s what HelloBar is designed to do. It is a free tool that places a frame at the bottom of your site and can either…
How to collect Employer Leads Off Twitter (member only)
Find email addresses of employers is paramount to helping you generate leads. And I have a foolproof way of finding and collecting them on Twitter. Head over to the search bar and type “email resume” and scroll through the results. I use the Email Extractor chrome plugin to automatically collect the emails on the page….
Instagram for Your Job Board
There aren’t many job boards on Instagram, but if you know how to use it properly it can pay off from a branding standpoint and perhaps some traffic. MinnesotaJobs.com actually does a great job of marketing their jobs on Insta so I am going to use them as the example you should follow. It takes…