Job board marketing tools, tops and tactics.
CareerBuilder and Seattle news station KIRO 7 have teamed up to spread awareness of local job openings, so that people who have lost work due to COVID-19 can find in-demand jobs in their area. KIRO 7 has embedded CareerBuilder’s job search on their website, kiro7.com/jobs and it is promoting the feature during its televised broadcast, calling viewers’ attention to the industries hiring right now and the postings available on CareerBuilder. “Early in the COVID-19 pandemic, KIRO 7…
This is a member only content piece. Here are five things you can do to immediately get more traffic. 1. Step up your social media. Hire intern who’s good at social media and instruct them to post throughout the day on facebook, twitter and LinkedIn. Share articles related to your niche and general job search advice…
Part of the allure of a job board business is the fact that much of its operation is or can be automated. Since most job board operate as a self service business people can join and transact with the site without a human. Built in to most job board software is a mix of transactional…
I noticed a press release from the Acorns app today that points to the importance of expanding your job seeker audience.. Acorns, the top saving and investing app is trying to help Americans save and invest for the future, announced the launch of Acorns Job Finder. Acorns is connecting customers with new career opportunities, helping…
Many times job boards get a one-off paid job posting from an employer but want to get it more exposure to ensure the company gets what it paid for. There are a number of ways to increase the visibility of a job using social media channels. These tips will bring more views to your job…
I saw this the other day via the Morning Brew newsletter that I subscribe to. It’s a good example for how to tell people on your email list to mark your emails so they don’t go into spam. I suggest sending something like this at various intervals as a reminder, especially when they first sign…
I think chatbots are a good tactic to use on most web sites as another channel for engagement, customer service and marketing. Perhaps not if you only run your board on the side, but if you work on it full time consider adding a chatbot to the mix. Here’s a list of them. The job…
So want to boost your SEO in a hurry? Consider buying an “aged domain” and redirecting it to your site. Flippa has a big list of job domains for sale. This link or ones on Sedo shows a variety of domains available that have been online before. Never buy new domains and redirect them unless…
I received the email below in an attempt to get a backlink placed on one of my sites. I thought it was a good example of how to write a backlink request so wanted to pass it along to my premium members.
I’m working on a new ebook about creating content for your job board. It’s going to be a deeper dive into content creation because I am hearing from many of my readers and clients that they struggle to write it. When I opened one of my Google alerts the other day I saw a piece…