A lot of people wonder what you need to have first in order to launch a job board. I dont think there is an easy answer to this but this video will give you some food for thought.
Category: Marketing
Job board marketing tools, tops and tactics.
Best day for job board sales? (free)
Chris talks about the best days of the week for job board sales.
More job posting services (free)
I talked about Jobtarget’s OneClick service recently where they allow employers to pay once and post on several boards. There are actually a few others like this. So my advice is to get yourself listed on as many as possible to increase your brand awareness and sales. 1. Broadbean: this is a UK company which…
Another way to boost your sales (premium)
There are lots of ways to boost your sales. One of which is to get listed on a variety of job post services run by recruitment ad agencies and other vendors. In this video you’ll learn about one of my favorites which has helped me to gain extra sales over the past few years.
How to create job board trust (member only)
Trust is a big thing to me. Do employers and candidates trust your job board? Do they know it will deliver results? Do they know it has good jobs? Do they know its a legitimate place to hire/seek? For a job board to be successful it needs to have trust. So how do you do…
Another way to get more traffic (premium)
This is the last of my screencasts on LinkedIn. Its proven to be a great traffic generator and lead database. Here’s one more way to leverage it for your job board.
More on job posting prices (free)
A new member asks: What drives the pricing model of most websites? When is it better to be more expensive and when is it a better strategy to be the cost effective strategy? …and my answer is… [youtube]http://www.youtube.com/watch?v=B_9WDcRpeyg[/youtube]
Article marketing for job boards (free)
Here’s another freebie for my job board peeps. Article marketing is a great way to build awareness and gain traffic. Just dont spam, write informative articles that enlighten and inform. Here’s one of my recent articles on Recruitingblogs as an example. [youtube]http://www.youtube.com/watch?v=lyDEiUYJ8mA[/youtube] Sites mentioned: * PRweb * HR.com * ERE.net * Recruitingblogs * Talentbar *…
Some advice if you hire a sales person (free)
I don’t hire sales reps to sell my boards. Instead I rely on SEO and Google Adwords to generate leads and sales as well as doing some lead gen on my own a few hours each week. But if you want to hire a sales person to really grow your site, here is some advice…
Episode 13: offline marketing materials (free)
If you’re going to do trade shows and job fairs (yes you should if you can) you will need good marketing materials. In this video I’ll show you some of the stuff I use as well as where to get them. [youtube]http://www.youtube.com/watch?v=yfzw8NyK5PE&feature=player_profilepage[/youtube] Sites mentioned: * PosterGarden.com (displays/signs/banners) * 48hourprint.com (post cards/biz cards/rackcards) * Buildasign.com (signs-metal,…