It’s often said they you need both job seekers and employers coming to your job board to make it effective. And that is certainly true. You have two audiences. But which comes first? What side should you target? The answer is both but I will say that getting one is easier than the other. Its…
Category: Marketing
Job board marketing tools, tops and tactics.
Positioning your job board (free)
Every job board should have a reason to post jobs on it. For niche and regional sites that reason is self explanatory. The rise of local and niche job boards over the past 5 years is no accident. They work, and that reason is all about the focus and quality results they deliver. The reason…
How I use direct mail to get employers (premium)
We may be all online these days but I still use direct mail to get clients. Here’s how. First I scour my competitor sites to see who’s hiring. A certain percentage of jobs list a mailing address and/or email. For example, when i am looking for leads to promote my Rhode Island site I go…
Promoting your board on Youtube (premium)
Youtube is essentially the second largest search engine next to Google. It has that many users.
Creating a hub for your multiple job boards (free)
If you have more than 1 job board you should have a hub site that helps promote them. Since I run more than 30 niche & local job boards, my hub is AllCountyJobs.com. I have spent this week redesigning and tweaking its pages to be more search engine friendly and to showcase the sites for…
Sending press releases (premium)
Press Release sites are a great marketing tool for job boards. There are two pay sites worth using as well as a number of free alternatives. The free sites below are great for link building but they wont bring much traffic.
How to position your niche job board
Every job board should have a reason to post jobs on it. For niche and regional sites that reason is self explanatory. The rise of local and niche job boards over the past 5 years is no accident. They work, and that reason is all about the focus and quality results they deliver. The reason…
How I use video to promote my boards (premium)
Video should be a part of every job boards promotional toolbox. Some examples of the way I use it are below.
My new secret weapon for PR (premium)
I have switched to a new tool for press release distribution.
Getting leads with the aggregators (premium)
Not only are sites like INDEED great for traffic but they are also one of my main sources for finding prospective clients. See what I mean in this short screencast.