Linkedin has a lot of eyeballs and if you play your cards right you can leverage it for a certain amount of free traffic. Here’s how I do it. If you have a job board you’re going to need a blog for this. A simple wordpress site or tumblr will do the trick. Create a…
Category: Marketing
Job board marketing tools, tops and tactics.
How to get job seekers to come to your site (premium)
A reader emailed me recently to ask how to get job seekers to come to his site. And that my friends is the million dollar question. When it comes to running a job board your marketing will make or break your site. Therefore if you are not familiar with internet marketing in general, you are at a…
Best time to send emails to employers (premium)
If you send emails to employers there are good times and bad times to send that email. While there is no one particular time to send them there are some times that are better than others. I have been emailing clients and prospects for many years and have generally found these times to be the…
How I got 4 job postings for a brand new job board in 1 day (premium)
I recently launched PHPforhire.com on Jobamatic. To get postings, I search for the term PHP on indeed.com and then run that query on Email Grabber to get a list of about a thousand leads. Here’s the email I sent: SUBJECT LINE: How to Hire PHP Talent MESSAGE: I noticed you are looking to hire…
How to do email marketing for job boards (premium)
One of my readers asks: Our company is currently running a promotion to get Employers to post open positions on our job board. I’ve sent the email to our contact list of over 2,000 …however, the response has been very poor. Of the 2,000 emails that were sent only 139 have opened the email and…
Is your job board on twitter?
If not you should be. Why? well first of all social media is free advertising. Who doesn’t want that? Secondly, its a way to engage your users and let them FOLLOW YOU. Thirdly its a way to promote your listings on social media and drive traffic to them. Not a ton of traffic but enough…
The best way to promote your job board offline (premium)
We all know you should advertise your job board board online. But have you given any thought to how to do that offline on the cheap? It’s affordable and easy with local job fairs and business expos. I’ve been attending these events in my local area for many years and it pays off by getting…
How to use snail mail to get clients (premium)
I do mostly email prospecting to get new clients but a small part of my lead generation activities involve snail mail. First I look for physical addresses on google and job boards. If you do a search like this; “mail resume to” and Syracuse You get results like this. I use postcards like the ones…
When employers call (premium)
Even though I have a large job board network I dont get many phone calls. I put my company’s phone number on every page of every site to encourage that they call but the truth is job boards are mainly an online transactional business. The phone number gives them piece of mind. They trust sites…
What happens when you press release (free)
I’ve been paying to publish press releases each year that I have been in business. They give you pretty good bang for your buck. When you put one out you can usually expect a nice bump in traffic. And then sometimes you get REALLY LUCKY. I published a release called Top 10 States for Hidden…