Getting job seekers to your job board takes time. That is something most new job board owners dont understand. Even if you have a “cool” site, thats not enough to get peoples attention. You are competing with thousands of business for people’s time. You really need to take an all-the-above-approach and be in it for…
Category: Marketing
Job board marketing tools, tops and tactics.
Another good email prospecting tool (member only)
I have been using Email Extractor to supplement my email prospecting activities. I dont like it as much as Email Grabber but sometimes I do find it works better. Recently I tried finding emails of college career services personnel. It did a better (and faster) job at gathering them than Email grabber did. I told…
How to get free press as a job board
Getting free press for a job board can be a great traffic boost. But you need to give the press a reason to write about you. Whether its an online blog or a newspaper, all roads lead to more traffic. For example, my former company, AllCountyJobs.com, puts out a monthly jobs report from its flagship…
Remember these marketing tips (member only)
I was listening to this podcast on mixergy with the founder of Lookcraft. In it he talks about how he markets his company with a lot of great email and landing page tips. I think a lot of what he says can be applied to job board use. For instance with landing pages he says…
How much should a job posting cost?
One of the questions I often get is…how much should I charge employers to post a job? Well the answer should depend on your existing competition. If you are a new job board entering a market with other sites I suggest undercutting them in price in order to gain market share. But at a minimum…
Don’t hide your pricing
Hey job boards, dont hide your pricing information! The owner of carjobsearch.com recently emailed me and when I went to his site I saw this; Now its a french site (for Quebec, CA) so perhaps the image on the right side says it but i dont see any pricing info on the homepage. I think…
From job board to email blast (premium)
I did a conference call with the owner of a new site called Jobcity.com. He wanted to know if his site was good enough to be successful. Part of my job as a consultant is to give my clients honest advice about what they are proposing. So sometime I counsel them not to go forward….
How to monetize a job seeker (premium)
I have said many times before that job seekers don’t pay for shit. They’re cheap and dont have a lot of extra income. However I believe mobile offers a new opportunity to change that truth. Particularly the iOS platform from Apple. Apple users are much more likely to buy an app as opposed to Android…
Email prospecting tip
When sending out emails to prospective employers there is a trick to getting a better open rate. Send it from a female name. In my experience it will get better open rates. Even if you have to make up a name, it will do better than a mans name or ones like ‘sales@…’
Different ways to advertise your job site (screencast)
These are the 7 best (paid) ways to advertise your job board [youtube]http://www.youtube.com/watch?v=zHlnqnzHmXw[/youtube] NOTE: since the making of this screencast, Indeed and SimplyHired will no longer index you for free, you must have a minimum spend. This is a free post. Want more powerful advice for your job board? Become a premium member today.