Twitter is a great tool to drive both traffic and brand recognition to any job board. After you get your domain the you should immediately get the twitter handle secured. Then add the twitter share button or chicklet by using tools like addthis.com or sharethis.com. You can get a variety of badges from twitter here:…
Category: Marketing
Job board marketing tools, tops and tactics.
Linkedin hack for uncovering recruiter emails (member only)
Need some top quality leads for recruiters? Here’s a hack to do just that within Linkedin. Some people on linkedin put their email address in their profile which makes it publicly available, especially a lot of recruiters. Click the link below to view an example; site:linkedin.com (intitle:com OR gmail.com OR yahoo.com) keywords title “greater new…
Updated job board cheatsheet (member only)
I wrote this a few years back in order to quickly summarize many of my ideas about running a job board. Here’s the list with a few updated bullet points. 1. Get an 800# for your business. This will make you look more professional in the eyes of employers. Try Onebox, Grasshopper or eVoice. 2….
Use content marketing to drive traffic to your job board
There are many “cheap” ways to get job seeker traffic to your job board. One is content marketing. This involves writing, lots of writing. Yes it includes a blog (which every job board should have) but it also means other pieices of content such as podcasts, videos and ebooks. When I started my network of…
Want more sales? start networking (member-only)
I used to hate networking. Early in my career I was shy and introverted but once I had a business of my own it forced me to “get out there”. Early in the history of AllCountyJobs I got involved with the local chapter of SHRM in order to network with HR managers in my area….
Likes on job postings dont work
I have been wondering lately if social share butons on job postings are worth it. So I went to arguably the webs most social savvy audience (Mashable) and took a look at their job board. I clicked through the top few pages of recent listings and most jobs had ZERO likes. A few had 1….
Peek inside one of my consulting reports (member-only)
Here’s a look inside one of my consulting reports for a recent niche job board owner that I met with. We went over these on a one hour skype call and I thought it would make a good content piece for this blog. If you have any questions about any of these just let me…
Metrics matter
One of the best things you can do for your job board clients is to prove to them your site works. One way to do this is through metrics. Recently on JobsinSocialMedia.com (Jobamatic site) I took a screenshot of the total number of views for the last 15 jobs. Then I published it on a…
Before you launch (member only)
Before you launch a job board (or any site) I think its important to lay some groundwork before you go live. Specifically there are two important marketing tactics you should employ. A blog and an email list. Before I launched CareerCloud.com in January of this year I began by setting the domain to Launchrock so…
The Power of Social Traffic (member only)
I launched CareerCloud in early January. Its in Beta so I just wanted to do a “soft launch” by promoting it only through my social connections. That way I could evaluate the site and see how its working, fix the bugs, etc before I really started marketing it. I emailed all 1700 of my Linkedin…