I got off the call today with a consulting client who started his job board in February 2013. Its in the ‘work at home’ category. He asked me how to get clients. Part of the answer, I told him, is to make himself the face of the company. People do business with people they know…so…
Category: Marketing
Job board marketing tools, tops and tactics.
Your job board and Youtube
Every job board should have a Youtube channel. At the very least its AWESOME for SEO since it is the 2nd biggest search engine on the planet. I was just touching up CareerCloud’s channel just now and thought I would write this post. There are lots of cool options your channel gives you to help…
Is your product targeting active employers? (member only)
Recently a startup I am advising asked me a fairly general question about how to market their services. So we went over what they had done so far and I listened to them reel off the usual things…webinars, advertising, etc. Then she mentioned that they had bought a list of emails and sent out a…
Recruiters on twitter
There are a lot of recruiters on twitter. If you did a survey I bet recruiters, sales people and social media consultants are in the top 10 occupations for people on the platform. So from a job board or HR tech product standpoint you better be engaging with them, after all, your business depends on…
Some domain tips and tricks (member only)
If you run multiple products and services off one domain name (like I do on CareerCloud) it may be handy to have a unique domain name for each product or service to use in your online marketing to make it shorter and easier to remember. I’ll use one of my apps as an example. InstaJob…
Writing better emails (member only)
I do a lot of cold emailing prospects, ususally I keep the message very short (under 3 sentences) and have had decent success doing that. Recently I heard about this guy who teaches cold emailing tips. He has a free pdf you can download if you enter your email address, its worth a read. http://breakthroughemail.com/…
Another simple twitter trick
I talked about social media tactics last week but just remembered another one for twitter. I got featured in a blog post last week for somebody’s top list of online recruiting/HR people to follow and I picked up dozens of new followers as a result. So I started to direct message everyone who followed me….
How I use my social media channels to drive traffic (member-only)
Social media is the number one driver of traffic to my new startup CareerCloud, in fact its close to 40%. The best part of that is that its totally free! I use content to help drive a lot of it, the other part is ensuring the right amount of human engagement and automation. Linkedin is…
Should your job board have ‘featured jobs’? (member only)
A reader asks; Do “featured jobs” really get more views. Is this something to include in a job board? My Answer: Yes I think its a great way to add extra income to your revenue stream. A featured job gets more views if you put them in a premium spot such as the homepage or…
Using twitter to drive traffic to your board (member only)
Twitter is a great tool to drive both traffic and brand recognition to any job board. After you get your domain the you should immediately get the twitter handle secured. Then add the twitter share button or chicklet by using tools like addthis.com or sharethis.com. You can get a variety of badges from twitter here:…