Job board marketing tools, tops and tactics.
Every job board should have a newsletter. You should be touching your job seeker base at least once per month and your employers should get one as well. Why? A newsletter both reminds people you exists as well as driving traffic back to your site. If you aren’t maximizing the channel you already own (aka…
Part of job board marketing includes email drip campaigns to your target market of employers. If you are starting from scratch there is a service called LeadCandy that can help you get started. Simply tell them what industry you want to target and ask them to create a list of Talent Acquisition Managers (or other…
Content marketing is the life blood for any niche job board today. You must use and master it to build community and traffic. I recently came across a LinkedIn post from Todd Kunsman who runs the site RemoteWorkJunkie.com; So I asked him to come on my Youtube channel and talk about his content marketing strategy.
The job aggregators below offer job syndication for other job boards. Most of these sites skew towards a more global audience. Of the 8 listed, Adzuna probably has the biggest US audience. Adzuna.com gives you free syndication if you use SmartJobBoard but they are the only job board software I know of that has that…
When it comes to long lasting job boards that have been operating for 5-10-20 years, one thing I often see them not take advantage of is their origin date. If you run a job board that has been around for a few decades, say it loud and proud! Recently I helped an established diversity job…
A reader asks; Will a YouTube channel for my job board help to increase engagement with employers and jobseekers? Personally, I know I want to be putting some kind of video/podcast type media out there, as I’m sure it’ll drive traffic, sales and applications, just not sure which route to go down. Andy The short…
Part of job board marketing is leveraging LinkedIn to its fullest potential. One of the newer ways to do that is through newsletters. If you have a company page on Linkedin with at least a few hundred followers it should be available in the lower left corner. Newsletters on LinkedIn are a great way to…
With many of my clients being solopreneurs it’s important to have a wide variety of skill sets in order to run a successful job marketplace. But many do not, so if you fall into that category you’ll need to learn them or hire for them. Make no mistake, running a job board is like running…
Jobg8 is a job board network and not an aggregator, which acts like a trading platform where job boards can buy and sell quality traffic. I sent a client to them recently who wanted to buy some traffic and below is the response they gave to him about what they do. It’s a detailed explanation…
Saw this news from job board iHire last week, the are launching a job seeker podcast. iHire recently announced they are now publishing a podcast called “Find Your Niche: A Career Podcast“. It will be a bi-weekly show that explores the journey of various job seekers form all walks of life. Each 25-minute episode of…