Are you holding a job fair soon? Many job boards have found success with offline hiring events as a way to brand themselves and make money. One of my current online businesses can certainly help you promote it. Two years ago I launched Jobfairing.com, a directory/search engine for discovering job fairs across the USA. Today…
Category: Free Content
New Job Board Commercials
Both Monster and Glassdoor have new TV campaigns. They now join ZipRecruiter and Indeed which have been advertising the hell out of every podcast, TV and radio spot they can find. This branding reminds me a little of the insurance industry TV wars between Flo and the Gecko. We’re not quite there yet, but it is…
The lack of Innovation in Major Job Boards
Over the weekend I saw the thread below in a Facebook discussion. And it got me thinking. It doesn’t surprise me that a “major” job board exec didn’t see this coming. The management of most big job boards have had their heads in the sands for a long time. If they don’t realize that employer tastes…
Start Using LinkedIn Video
Are you keeping up with current marketing trends? You should be. The newest channel you can use to get attention is LinkedIn Video. Users of the business social network can now upload video into their feed. As soon as I noticed the feature I jumped at testing it and it paid off. I started a…
Job Board News and Notes
Here’s a quick look at some new sites and launches happening in the job board industry. New Site for Design Professionals Design Milk Jobs is a new resource for design professionals, architects, artists, and other creatives looking for a fresh start or for hiring managers recruiting talent for creative and niche professions, architecture firms, and design…
Potential Job Board Revenue Driver
Guest Post: Olivia Gamber has asked me to forward this message to any interested job boards looking to add more revenue to their base. Are you looking for a way to consistently add value to your audience while also monetizing the traffic from you job board? What if you could give away high quality valuable…
Q&A with Geebo Classifieds’ Greg Collier
Some sites go under the radar in our industry but sites like Geebo.com, a classifieds competitor to Craigslist, has been around for nearly 18 years and still remains a profitable, lean team. I asked their Founder, Greg Collier a few questions about his company via email. Describe Geebo and its history. Geebo was launched in 2000 in order…
Use Desktop Push Notifications for Instant Traffic
If you read my last post about being good at internet marketing you will love today’s topic. PUSH notifications. A desktop push notification is typically a web browser notification that pops up for users even if they are not on your site. To get them the user must opt-in in order to receive future ones. If…
To Run a Job Board Today You Need…
Just a quick reminder that if you want to run a job board today (or any kind of recruiting technology) you need to be good at internet marketing. Specifically you need to know how to market your product properly with the right messaging targeted at the right audience. Without that skill set you will most certainly…
5 New Job Board Launches
Want to know what’s new in the job board space? Seems like their is a renewed interest in online recruiting these days (thanks to Google and VCs). Here’s a quick tour of 5 new job boards. 3 in tech, 1 in government and 1 for manufacturing in Georgia.