Joe Stubblebine is the Chief Revenue Officer at Lensa a U.S. job aggregator. He started the mid-Atlantic job board JobCircle back in the late 90s and has been in this space ever since. I caught up with him over Zoom recently. Want more video like this? Subscribe to my YouTube channel.
Category: Commentary
Reminding Employers You Exist
One of the more common responses to my newsletter marketing strategy I tell my clients is that you have to talk to your employers on a regular basis. Whether that is once a month or once a week is up to you, but the main point is to REMIND them that you exist. Sounds kinda…
Guard Your Domains
A recent job board client of mine told me a cautionary tale of getting his job board domain stolen…and it cost him $17,000 to get it back. Apparently he had it registered with Blue Host, a somewhat popular WordPress hosting company when his account was hacked and the domain was transferred to another entity. He…
Integrating with ATS Vendors
Purpose Jobs, the Midwest’s largest startup and tech community, has announced that its job matching platform now integrates with applicant tracking systems (ATS) Greenhouse, Lever and Workable. These kind of integrations are an excellent way for job marketplaces to gain new users for free. A number of ATS vendors have internal marketplaces to which job…
RightHire wants to help Job Boards evolve beyond job postings
This is a guest post written by RightHire. According to CareerBuilder, over the past ten years more than 70% of job searches started on Google. In the past, large job boards such as Indeed and Monster, have capitalized on SEO to generate traffic from job applicant Google searches. However, Google for Jobs now makes it…
The Grind of the Job Board Business
I’ve seen it way too often in my 20 years advising job board businesses. Too often job board owners get complacent with their site and think traffic and sales will last forever. But this is far from the truth. I’ve said it a thousands times. Anyone can start a job board but few have the…
Direct Apply Coming to Google for Jobs
So, Google is going to be making some changes to Google for Jobs. This news comes after a long interval of no news from the big G when it comes to their job search user experience. When I read the news the first thing I thought of was it sounded like a page torn form…
How to set up Job Board Pricing
When it comes to setting prices for your job board there are no rules but here are some guidelines to go by based on my twenty years of experience. It depends on the niche you serve If your site target low end, hourly workers then companies are only willing to pay lower prices. For them,…
How Visible Should Founders Make Themselves?
A reader wrote in to ask the following question; I would be interested in knowing your thoughts on how much Founders of job boards should make themselves visible on the various social media platforms? As my website is related to a sector (Professional Services/Consulting/Accounting) that I have significant experience in, I thought it may be…
REPLAY: Job Board Virtual Meetup
In case you missed my webinar here’s the replay via my Youtube channel. Be sure to hit the SUBSCRIBE button. I’m on a quest to hit 1,000 subscribers!