I’ve seen it way too often in my 20 years advising job board businesses. Too often job board owners get complacent with their site and think traffic and sales will last forever. But this is far from the truth. I’ve said it a thousands times. Anyone can start a job board but few have the…
Category: Commentary
Can a resume builder succeed at scale?
Member only content. Recently an online resume building tool got millions in venture capital. But I question whether its money well spent. Resume templates are a dime a dozen if you search online for them. Which is why the $3 million that a company named Hiration just got a bit bewildering from an investment standpoint….
Direct Apply Coming to Google for Jobs
So, Google is going to be making some changes to Google for Jobs. This news comes after a long interval of no news from the big G when it comes to their job search user experience. When I read the news the first thing I thought of was it sounded like a page torn form…
How to set up Job Board Pricing
When it comes to setting prices for your job board there are no rules but here are some guidelines to go by based on my twenty years of experience. It depends on the niche you serve If your site target low end, hourly workers then companies are only willing to pay lower prices. For them,…
How Visible Should Founders Make Themselves?
A reader wrote in to ask the following question; I would be interested in knowing your thoughts on how much Founders of job boards should make themselves visible on the various social media platforms? As my website is related to a sector (Professional Services/Consulting/Accounting) that I have significant experience in, I thought it may be…
REPLAY: Job Board Virtual Meetup
In case you missed my webinar here’s the replay via my Youtube channel. Be sure to hit the SUBSCRIBE button. I’m on a quest to hit 1,000 subscribers!
Do we need an industry standard for Remote Job Types?
As more companies list work from home or remote listings, the current generally accepted XML schema for handling this jobs not been standardized. Though a few companies are trying. A reader wrote in to me to ask; What are job boards doing today to ensure that when they’re distributing jobs to publishers, that the publisher knows…
Job Boards Going Public
This is a member only article. In case you haven’t heard the news Ziprecruiter is going public on May 26 in a direct offering on the NYSE under the ticker symbol ZIP. The move is a way for their investors (who pumped $200M+ into the company) to get a return on their investment. This will…
The Definition of Gig for Jobsearch Classification
Recently job site indeed made a move to give gigs on its site a dedicated space. Users can now visit gigs.indeed.com to find side jobs with Uber, Doordash etc. Julie Calli over at Recruitics explained the changes in a recent post. In it she said the reason for the change was driven by users; “In…
Job Seekers are Scarce
Employers are panicking. For many companies in the hourly worker space…retail, restaurant, hospitality….job applies have fallen off a cliff. Ziprecruiter says their job seeker activity is still down 20% from pre-covid levels. According to one of my sources CPC rates on Indeed have gone from about 50 cents per click a few months ago to…