I see a lot of new job board owners who are not familiar with Google Analytics and the stats it tracks. But you need to understand the key metrics that make job boards work. So consider this a primer for what you need to know and keep up with on a monthly basis. Google Analytics…
RemoteOk is one of those awesome success stories in the job board world that few people know about. Launched in 2015 its run by one guy form what I hear. But what’s really col about this site is they they publish their financials on the internet for all to see. Just go to: https://remoteok.com/open Its…
I spoke to a blogger last week who was thinking about adding a job board to his site. My answer to him was NO don’t do it. Unless he is able to niche down his audience. You see, general job advice blogs are not good candidates to add a job board. They have nothing to…
Here’s the recording from last months job board happy hour with my job board friends.
In a surprise announcement last month, Facebook says it plans to shut down its Jobs Marketplace everywhere except the U.S. and Canada in February 2022. ATS vendors and job boards will also no longer have access or support to its APIs either, a service that fed jobs into the marketplace from outside publishers. My buddy…
I don’t envy Jobsage, a new employer review site. They have an uphill climb ahead if they plan on taking on the likes on Indeed and Glassdoor. It’s hard for me to imagine the web needs another review site. Glassdoor and Indeed OWN this space plus employers dont really like them. Jobsage is going to…
In the past year or two a number of diversity job boards have launched targeting certain underrepresented groups. Employers are definitely increasing their advertising spend with these types of sites. I found this story about the site Black Tech Talent in the Minnesota newspaper recently. (blacktechtalent.org) Minnesota Cup finalist Black Tech Talent matches tech professionals…
As a job board one of the ways you can add value to your clients is helping them write better job descriptions. In my twenty one years in this business I have seen my share of bad descriptions that got posted to my sites. Even the best advertising can’t sell a bad product so its…
If you run a niche job board today I hope you are telling employers its about quality not quantity when it comes to the number of applicants they may get. Here’s a quote I have often referred to when marketing to employers; There are several benefits to using niche/local job boards. First, little to no…
As the world of work changes it might time for job boards and ATS systems) to update its job subtypes. Over seven in 10 (72%) employers intend to offer hybrid work (i.e., working remotely a few days a week or month) as a flexible work option to at least some of their employees after the…