In a surprise announcement last month, Facebook says it plans to shut down its Jobs Marketplace everywhere except the U.S. and Canada in February 2022. ATS vendors and job boards will also no longer have access or support to its APIs either, a service that fed jobs into the marketplace from outside publishers. My buddy…
I don’t envy Jobsage, a new employer review site. They have an uphill climb ahead if they plan on taking on the likes on Indeed and Glassdoor. It’s hard for me to imagine the web needs another review site. Glassdoor and Indeed OWN this space plus employers dont really like them. Jobsage is going to…
In the past year or two a number of diversity job boards have launched targeting certain underrepresented groups. Employers are definitely increasing their advertising spend with these types of sites. I found this story about the site Black Tech Talent in the Minnesota newspaper recently. (blacktechtalent.org) Minnesota Cup finalist Black Tech Talent matches tech professionals…
As a job board one of the ways you can add value to your clients is helping them write better job descriptions. In my twenty one years in this business I have seen my share of bad descriptions that got posted to my sites. Even the best advertising can’t sell a bad product so its…
If you run a niche job board today I hope you are telling employers its about quality not quantity when it comes to the number of applicants they may get. Here’s a quote I have often referred to when marketing to employers; There are several benefits to using niche/local job boards. First, little to no…
As the world of work changes it might time for job boards and ATS systems) to update its job subtypes. Over seven in 10 (72%) employers intend to offer hybrid work (i.e., working remotely a few days a week or month) as a flexible work option to at least some of their employees after the…
Joe Stubblebine is the Chief Revenue Officer at Lensa a U.S. job aggregator. He started the mid-Atlantic job board JobCircle back in the late 90s and has been in this space ever since. I caught up with him over Zoom recently. Want more video like this? Subscribe to my YouTube channel.
One of the more common responses to my newsletter marketing strategy I tell my clients is that you have to talk to your employers on a regular basis. Whether that is once a month or once a week is up to you, but the main point is to REMIND them that you exist. Sounds kinda…
A recent job board client of mine told me a cautionary tale of getting his job board domain stolen…and it cost him $17,000 to get it back. Apparently he had it registered with Blue Host, a somewhat popular WordPress hosting company when his account was hacked and the domain was transferred to another entity. He…
Purpose Jobs, the Midwest’s largest startup and tech community, has announced that its job matching platform now integrates with applicant tracking systems (ATS) Greenhouse, Lever and Workable. These kind of integrations are an excellent way for job marketplaces to gain new users for free. A number of ATS vendors have internal marketplaces to which job…