As a job board one of the ways you can add value to your clients is helping them write better job descriptions. In my twenty one years in this business I have seen my share of bad descriptions that got posted to my sites. Even the best advertising can’t sell a bad product so its…
This is a member only post. A reader asked me… I’ve been struggling to get traction with my job board, a site specifically for employers and job seekers in the garage door industry. Narrow in scope, yes, but a much needed alternative to indeed. There are about 10,000 companies in the U.S who do garage…
Member only content. One of the marketing tricks I use is to get other sites to write about my sites. You can actually pay other blogs to write about you. There are 2 main benefits to this strategy. SEO back links and perhaps some traffic. TrendyStartups and KillerStartups are two of those sites. I think…
If you run a niche job board today I hope you are telling employers its about quality not quantity when it comes to the number of applicants they may get. Here’s a quote I have often referred to when marketing to employers; There are several benefits to using niche/local job boards. First, little to no…
As the world of work changes it might time for job boards and ATS systems) to update its job subtypes. Over seven in 10 (72%) employers intend to offer hybrid work (i.e., working remotely a few days a week or month) as a flexible work option to at least some of their employees after the…
Joe Stubblebine is the Chief Revenue Officer at Lensa a U.S. job aggregator. He started the mid-Atlantic job board JobCircle back in the late 90s and has been in this space ever since. I caught up with him over Zoom recently. Want more video like this? Subscribe to my YouTube channel.
One of the more common responses to my newsletter marketing strategy I tell my clients is that you have to talk to your employers on a regular basis. Whether that is once a month or once a week is up to you, but the main point is to REMIND them that you exist. Sounds kinda…
A recent job board client of mine told me a cautionary tale of getting his job board domain stolen…and it cost him $17,000 to get it back. Apparently he had it registered with Blue Host, a somewhat popular WordPress hosting company when his account was hacked and the domain was transferred to another entity. He…
Purpose Jobs, the Midwest’s largest startup and tech community, has announced that its job matching platform now integrates with applicant tracking systems (ATS) Greenhouse, Lever and Workable. These kind of integrations are an excellent way for job marketplaces to gain new users for free. A number of ATS vendors have internal marketplaces to which job…
This is a guest post written by RightHire. According to CareerBuilder, over the past ten years more than 70% of job searches started on Google. In the past, large job boards such as Indeed and Monster, have capitalized on SEO to generate traffic from job applicant Google searches. However, Google for Jobs now makes it…