Whether you run a job board or an HR tech company, you need leads to make sales. Leads are everywhere online in our industry, if you see a job listing that’s a lead. But how do you get their attention? In the case of Skillsoft, an HR tech vendor, they use Amazon Gift Cards! They…
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ZipRecruiter Adds to it’s Affiliate Network
The folks at ZipRecruiter have been busy building up their affiliate network. Last week they officially announced that they have partnered with Gatehouse Media and US News.com. Gatehouse Media currently has hundreds of local newspaper and community sites currently being powered by Monster. As of October, it’s Zip’s turn to be their job board of…
This WorkMeme is a Home Run on Social Media (member only)
When it comes to using social media to build your job board I’m a big fan of Work Memes you can find online. Case in point any meme from the movie ‘Office Space’. I’ve been running social media for JobsInTheUS.com the past few months and this one I posted went totally viral. Since I posted…
New directory to list your job board
Recruiters Junction emailed me as they have a new free directory to get your job board listed on. Directories like this offer a great link building opportunity so add your listing asap. Suppliers for Recruitment Market: Are you offering products & services to Recruitment or HR industry & your product is not listed here in…
Private Executive Job Board Raises $6 million
There’s news of a new job board coming online. It’s a Peer-to-Peer Job Sharing Network that “Brings Transparency to Executives Using Artificial Intelligence and Crowdsourcing Techniques” according to the news release. It started as some kind of private list among C-suite executives and it just raised $6.5 million in funding. It’s nice to see a…
The new and improved Jobfairing
Are you holding a job fair soon? Many job boards have found success with offline hiring events as a way to brand themselves and make money. One of my current online businesses can certainly help you promote it. Two years ago I launched Jobfairing.com, a directory/search engine for discovering job fairs across the USA. Today…
New Job Board Commercials
Both Monster and Glassdoor have new TV campaigns. They now join ZipRecruiter and Indeed which have been advertising the hell out of every podcast, TV and radio spot they can find. This branding reminds me a little of the insurance industry TV wars between Flo and the Gecko. We’re not quite there yet, but it is…
The lack of Innovation in Major Job Boards
Over the weekend I saw the thread below in a Facebook discussion. And it got me thinking. It doesn’t surprise me that a “major” job board exec didn’t see this coming. The management of most big job boards have had their heads in the sands for a long time. If they don’t realize that employer tastes…
Start Using LinkedIn Video
Are you keeping up with current marketing trends? You should be. The newest channel you can use to get attention is LinkedIn Video. Users of the business social network can now upload video into their feed. As soon as I noticed the feature I jumped at testing it and it paid off. I started a…
Job Board News and Notes
Here’s a quick look at some new sites and launches happening in the job board industry. New Site for Design Professionals Design Milk Jobs is a new resource for design professionals, architects, artists, and other creatives looking for a fresh start or for hiring managers recruiting talent for creative and niche professions, architecture firms, and design…