Getting free press for a job board can be a great traffic boost. But you need to give the press a reason to write about you. Whether its an online blog or a newspaper, all roads lead to more traffic. For example, my former company, AllCountyJobs.com, puts out a monthly jobs report from its flagship…
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Remember these marketing tips (member only)
I was listening to this podcast on mixergy with the founder of Lookcraft. In it he talks about how he markets his company with a lot of great email and landing page tips. I think a lot of what he says can be applied to job board use. For instance with landing pages he says…
Musings of a job board consultant (member only)
Well with December here things (aka sales) will soon be slowing at job boards around the world. This time of year always brings a slowdown as HR budgets have been depleted and recruiting slows to a crawl. And as we enter a new year I cant help but think that job boards are under more…
Your job board customer service
Part of my success at running job boards over the years has been good customer service. Even though the business is mostly an online-transactional one, a personal touch goes a long way towards getting/keeping a client. The first thing I will tell is respond quickly to your emails. Employers and recruiters are BUSY people and…
What a facebook job board should be (member only)
So as you know from my post on Monday the facebook job board was a flop. So I thought I’d write about what I would do if I were them. But this post is just for you premium readers, Facebook will have to pay me to get my advice!
Facebook’s disastrous job board launch
This is the first of two posts about the facebook job board launch. Look for #2 on Wednesday for members only with what it should have been. Last week Facebook rolled out its much hyped job board. As soon as I saw it, I dismissed it as a half-hearted attempt at job search. There was…
New wave of techie job businesses launching
Tech people are hard to find. Whenever you have a strong demand in a certain industry, sites will multiply to try and help employers find that talent. We are now witnessing a new crop of techie job sites that have a fresh approach on recruiting tech talent. Recruiters in the tech industry will try anything…
A job board takeover (member only)
Last month I bought back JobsinSocialMedia.com. Its a community of over 2,000 social media professionals with a job board on the back end. I built it in 2009 with the help of an intern and we sold it for $2k about 6 months after we launched it. I bought it back for over $10k. I…
How much should a job posting cost?
One of the questions I often get is…how much should I charge employers to post a job? Well the answer should depend on your existing competition. If you are a new job board entering a market with other sites I suggest undercutting them in price in order to gain market share. But at a minimum…
Don’t hide your pricing
Hey job boards, dont hide your pricing information! The owner of carjobsearch.com recently emailed me and when I went to his site I saw this; Now its a french site (for Quebec, CA) so perhaps the image on the right side says it but i dont see any pricing info on the homepage. I think…