On my latest RecTech podcast I had on the founder of HireOurHeores.com, a job board for veterans started several years ago. Dan did something interesting from a marketing standpoint. He created his own “national day” for hiring vets. Its a great PR move that has helped grow the business. You can actually apply to create…
Author: chrisr2
Programmatic Job Players Getting Snapped Up
Suddenly the programmatic job players are in demand. In the past 10 days two of the industry’s biggest firms have been acquired. In early July New Hampshire based Appcast was acquired by European based Stepstone, owned by Axel Springer. And then on Friday, Indeed bought UK provider ClickIQ which only has a foothold in the…
Does Your Job Board Have an Explainer Video?
I think any good internet business needs a good 1 minute explainer video and a job board is no exception. They offer you a chance to easily explain who you are, what you do and how you can help employers attract industry talent. While browsing Youtube today I noticed this one below. It’s not a particularly…
Job Wrapper Propellum Announces New Service
Propellum Infotech, provider of job wrapping solutions for the job board industry, has recently announced its latest offering – a new job automation software for the immediate onboarding of companies. Job posting sites can now outsource their operations to Propellum, which will then look after daily job scraping, data normalization, job feed enrichment and ultimately…
Interview with ZipRecruiter’s CEO
Ian Siegel, the CEO and founder of Ziprecruiter was recently interviewed on the Pattern Recognition podcast. It was a very interesting conversation and you can listen via the player below. He talks a great deal on how he built the company, how matching/AI are now driving customer happiness as well as thoughts on building a…
AndroidJobs.com – What’s It Worth?
A reader and the owner of AndroidJobs.com has contacted me looking to possibly sell his domain. He asked what I thought the domain is worth. I told him beauty is in the eye if the beholder so thats a tough call. But my estimate is that it could fetch as much as $10k on the open…
Job Board Company Rebrands – Slightly
Track5Media, LLC dropped the word “media” from its name and is giving the company brand a complete makeover. Track5Media is officially doing business as TrackFive. The rebrand not only includes a name change but an updated logo and a brand-new website. What exactly does Track5Media do? This question has haunted the tech company, which builds…
Job Impressions Added to Google for Jobs Stats
If you track your site in the Google Search Console (and you should be) they have added a checkbox to see the number of impressions your jobs are getting. Just click the Job Postings link on the left nav to access, then check off the impressions box to see the data. I was speaking to a…
How long should your email subject lines be? (member only)
When it comes to email subject lines, the new rule is that shorter is better. The purpose of sending emails is to get a higher open rate. You’re trying to get a good reply rate, as well. So, that is the context behind this, and I have a couple of tips for you today. Craft subject lines…
Use this free tool for better keyword ideas
If you are buying Google Adwords or just want to research another job boards SEO rankings, UBER Suggest is a free tool to help you out. Created by uber marketer, Neil Patel, the tools gives you keyword ideas in addition to deciphering a site’s organic SEO traffic (or lack of). I ran it on the phrase…