Health eCareers has acquired Arthur L. Davis Publishing (ALD). Founded in 1983, ALD is a digital nursing publication with the largest nursing circulation in the United States. ALD partners with nursing associations in 39 states to engage their members, reaching over 2.6 million nurses.
The acquisition of ALD will further Health eCareers’ mission of connecting healthcare professionals with the best career opportunities and resources-from physicians and surgeons to advanced practice providers to nurses.
“By 2024 there will be a nursing shortage of over 1 million nurses due to low enrollment in nursing school, an aging workforce, increased demand due to an aging population, and COVID-19 demands on the profession causing more turnover. Health eCareers recognizes the strain on hospitals and practices throughout the United States and is proud to acquire ALD to connect employers, schools, continuing education programs, and other organizations to nurses and help address this critical shortage,” said Greg Chang, Managing Director of Health eCareers.
Greg Chang
Chang said the deal will better serve both ALD and Health eCareers’ customers through a more comprehensive suite of marketing products and services to attract and retain a broader audience of healthcare professionals.
“Because of Health eCareers’ deep understanding of association partnerships and reputation for amazing customer service, we couldn’t be more excited about this next step,” said Stephen and Elizabeth Miller, Founders of ALD. “With the new resources and opportunities unlocked by this union, we can accelerate our growth among new states, offer a wider array of products and services to help nurses advance in their careers, and provide new channels for reaching nurses.”
This deal makes a ton of sense to me given that HEC gets a news outlet and their adjoining job board to boost their traffic numbers. In this hot job market, traffic is the name of the game.
