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Here are five things you can do to immediately get more traffic.
1. Step up your social media. Hire intern who’s good at social media and instruct them to post throughout the day on facebook, twitter and LinkedIn. Share articles related to your niche and general job search advice articles. Scour Youtube for funny videos about work/office/jobs and embed them in a blog post with a short snippet that you write and leverage these videos for content.
2. Start a Facebook group, kick it off by inviting your existing contact list to join. Invite your users to join and auto-post all your jobs into it. Running a Facebook group requires time as you will need to approve members and moderate the content but its a great marketing tool that is totally free to use.
3. Check sites like Flippa for old job boards and buy them Fwd the domains to your new site to get the backlinks. I once bought twitjobs.net and the owner threw in 6 twitter accounts with the sale. One of the twitter accounts has 197,000 followers. I got it all for $525 bucks. After 301 redirecting the url to one of my existing sites I got the SEO juice and used the twitter accounts to drive traffic to my jobs.
4. More content. Become a content machine. Google will love you and so will your users. I like how Good.co does it on their blog. Start writing at least one article per day about interviewing/resume or the industry you serve.
5. Career Coaches. Follow career coaches and resume writers and retweet and like their articles. They will in turn follow you and share some of your content. Go a step further and ask a career coach who writes a lot to blog for you (for free) in exchange for exposure to your audience.
