Ok so I hear a lot of job board owners saying they have no idea or are bad at content creation. But there are easy ways to actually make content marketing easy and simple.
Here’s what do for easy content creation.
I pay a writer to RE-WRITE an article I found online that is interesting to my audience.
Thats right. You don’t have to reinvent the wheel when it comes to content creation. Chances are an article on your desired topic already exists. So do a Google search, find something interesting and have it rewritten. Its cheaper than writing from scratch. Just be sure to rewrite at least 80% of the original title and the copy. You don’t want to plagiarize, just change it to make it your own.
Leave out quotes from any people mentioned in it and strip out any links to keep it “generic”.
The other thing you can do is to ask your sites users to contribute. If you have an existing audience ask them via email if anyone os willing to write for free in exchange for promotion of their name/personal brand.
Content marketing is a must have in any job boards promotional toolbox. My writer charges me around $40-$50 per rewrite depending on the length of the blog post. A typical content writing service will usually charge $150-$300 for an original piece so rewrites are a much cheaper alternative.
