There are many “cheap” ways to get job seeker traffic to your job board. One is content marketing. This involves writing, lots of writing. Yes it includes a blog (which every job board should have) but it also means other pieices of content such as podcasts, videos and ebooks.
When I started my network of green job boards I created a free downloadable ebook to draw in job seekers. Check out this one on JobsinBiofuels.com. Its about 15 poges long and is filled with info about how to get a job in biofuel industry, training schools and sites to visit. I easily found the data online and simply re-purposed it into a useable ebook. Boom! Instant content! It lists staffing firms, industry sites and even salary data from sites like Indeed.
So use tactics like this. That ebook has been download over two thousand times since 2009. Its great link bait.
Just have an intern or someone else on your staff create them for any industry. And you’ll have a shareable piece of content forever thats always working to bring in traffic. You might even put it on slidehshare to help it go viral.
Now get out there and start creating content! Your job seekers are waiting.
