In the golden days of job boards you could get away with just making money on job postings. Not anymore. Here’s a list of other revenue ideas.
Today’s job board NEEDS multiple revenue sources to survive. My favorite is Adsense but here are 5 more ways to increase your bottom line.
1. Backfill from Indeed, SimplyHired or JuJu. For every 10,000 page views you can earcn anywhere from $100-$300 in my experience.
2. Banner ads. The recruitment ad agencies like TMP, Bayard, CKS, etc will pay for these IF you have traffic and target a local or niche.
3. Email blasts. If you have a list of job seekers you can send out email blasts for employers. For 1,000 emails I would charge something like 10 or 15 cents per email.
4. Affiliate programs. I have never been a big fan of these but there are various resume services and other job related sites that willpay for traffic or conversions. Check out Commission Junction for finding them.
5. Job fairs. Hold a virtual or offline job fair. Connect with your clients and job seekers. Both Jobtarget and Shaker Advertising offer these solutions. You can also google ‘virtual career fairs‘.
