I have published bits of this over the past months but wanted to do one post with everything. Enjoy my quick tips, tricks & tactics for job board success
1. Get an 800# for your business. This will make you look more professional in the eyes of employers.
2. Put your Contact info: phone/email info on every page your site in prominent spots on the page (header/footer). Make it easy for employers to contact you.
3. Burn your RSS feed through feedburner. Add your site logo to it as well. Place the feed burner link on your homepage via their Chicklet Chooser under the Publicize tab.
– enable email subscriptions
– add your logo to the feed page
4. Use Twitterfeed to automatically publish your jobs (via RSS) to twitter. Create a twitter account and link to it from your site. Tell twitterfeed to put a hashtag with every post with your niche. For example if you list marketing jobs, every tweet should have #marketingjobs attached.
5. If you own multiple job boards link to them all in your footer. Pursue the power of a network.
6. Start a blog or podcast. Write or talk about your local job market, industry or give career advice.
7. Use Google AdSense as an additional way to earn revenue. The more prominent placement you give the ads, the more you will earn.
8. Create a Facebook fan page and/or a Linkedin group for your job board. Link your jobs rss feed to these services.
9. If you use the job search engines (Indeed, SimplyHired) let your customers know! It’s like getting 2 sites for 1 price!
10. Always target a niche. General, national job sites will not succeed in today’s job market.
11. Stay in touch with clients through some kind of email service like MailChimp or ConstantContact. Send them a monthly newsletter.
12. Don’t skimp on design. Get a well designed logo through services like 99designs.com. Good design will add to your bottom line.
13. Keep your navigation simple. Always think of the user.
14. When it comes to employer expectations, always under-promise and over-deliver.
15. Never launch a job board without jobs in it.
16. Build a community around your jobs with services like Ning.
17. When naming your board, use keyword rich domain names. Try not to use more than 3 words in the domain name.
18. Best days of the week for job board sales tend to be tuesdays. Slowest month of the year…December. Busiest month is usually January. Don’t try and sell HR people on mondays, they are too busy.
19. Dont make it hard for employers to find your pricing. Put it in plain sight.
20. Your job board will not succeed without consistent marketing/advertising.
21. Get sales leads by checking your competitor sites.
22. Always put your most recent jobs on your homepage.
23. Create clear “call to actions” …Employers; Post Your Jobs Here.
24. Use lots of text on your homepage with the keyword(s) phrases you are targeting in your niche.
25. Make sure your logo always links back to your homepage.
26. Newbies: Manage your expectations. It can take several weeks to months to get your first paid posting. Don’t expect to make any real money until year 2. Think long term.
27. Don’t make job seekers have to register in order to view jobs. Get rid of ‘barriers’ to your content.
28. Generally speaking, it is very difficult to get job seekers to pay for anything.
29. Get as many backlinks to your site as possible. Links equal traffic (and ranking with google)
30. Good SEO will contribute at least 10% to your overall sales.
31. Make it easy for employers to pay. Add paypal and invoicing to the payment options.
32. Create loyal clients. Give them things for free. Add value. Loyalty equals repeat business.
33. Study a market before you get in it. Come in with the lowest prices to gain market share.
34. Remember Job boards serve 2 customers: Job seekers and Employers. Don’t neglect either.
35. Ask for testimonials from employers. Publish them on your site.
