1. Get as many backlinks to your site as possible. Links equal traffic. Google likes links.
2. Good SEO will contribute at least 10% to your overall sales. You’ll actually get a few postings just through seo if you can rank in top 5 results.
3. Make it easy for employers to pay. Add paypal and invoicing to the payment options.
4. Create loyal clients. Give them things for free. Add value. Loyalty equals repeat business.
5. Study a market before you get in it. Come in with the lowest prices to gain market share.
6. Remember Job boards serve 2 audiences: Job seekers and Employers. Don’t neglect either.
7. Ask for testimonials from employers. Publish them on your site. See example.