Indeed has recently introduced something called “Specialist Media Networks” to help employers hire for competitive and hard-to-fill roles. Designed to reach more people with specific, in-demand skills, employers can now opt into a network when sponsoring a job on Indeed…I assume for an extra fee.
The first Specialist Media Network, Indeed’s Tech Network, distributes an employer’s job ads across more than 50 technology-specific sites, such as WIRED, VentureBeat and Stack Overflow. Combined, Indeed says these sites have more than 500 million total monthly visitors1, providing additional visibility to an employer’s job ads. The Tech Network is currently available in the U.S. and will expand to more markets in the near future. Indeed will also introduce its Healthcare Network soon.
What’s notable about this is that Indeed is now leveraging niche job boards to attract employers. For years they have been backfilling sites like the examples above but never promoted it. They were always hush hush about which sites they provided backfill too. Now they seem to be embracing them again.
Other than Wired and the other sites mentioned, its unclear where else their tech network reaches. Some years ago Indeed scaled back its partner programs that work with other job boards so it looks like they are re-embracing these sites to help with targeted traffic.
The irony here is that job boards helped build Indeed in the early days, until they banned them years later.
In a sperate but related tidbit I noticed they acquired the engineerjobs.com domain which now redirects to SimplyHired.
SimplyHired
