A reader asks…
I hear Indeed is ending their CPA (story). Do you think this will affect revenue for boards that used this as a stream of income? Just curious of your thoughts on this topic.
My Response…
Well it wasn’t on Indeed for very long so i don’t think it will affect anyone else. If it had been in place for 5 years or something maybe that would be a sign PPA doesn’t work but they just botched its rollout and never recovered. They should’ve just made it an option for employers from the beginning.
Implementing PPA to work with an employer ATS is not as easy as it sounds, and Indeed made it harder for their customers to work with the platform through that dumb 72 hour rule to review resumes. All that did was merely adding more tasks for orgs/recruiters to complete in order to use Indeed. Bad move.
Long live CPC.
