A reader with a remote job board emailed me the follwing;
Ok, these are my numbers…
- Paid Search 622 Direct 101 Unassigned 56 Referral 45 Organic Search 42 Organic Social 16
- 2 companies singed up but no posts i run it for 4 weeks now
- I write 15 blog posts a day and post on all social media
- I run 2 dollar a day ads on google now I will try to ru twitter ads 4 dollars a day
My Response…
The remote jobs niche is currently over saturated. It’s the wrong niche to get into. Too many competitors.
In addition, a job board is a long term project. Very few if any boards get traction in the first few months. It takes time and effort to build an audience. Expect to be in it for 1 year in order to prove a need exists for your niche.
Another one asks…
There’s one burning question I have for you. If I backfill, making revenue from CPA and CPC, is it possible for a candidate to click such a link and it take them directly to the employer’s website and still receive the revenue?
The goal obviously is to not send them to the bigger job boards that it may re-direct them to. I just want to know if this is an option to still make revenue and send them to the company site directly? Please let me know your experience on this. Thanks!
My response…
All backfilled jobs will redirect to where that job lives online. Could be an employer (usually) or it could be from a bigger job board depending on where the backfill source stems from. Appcast for example, includes jobs from sites like LinkedIn. Jobg8 feed are just form other job boards. Aspen Tech Labs just uses employer jobs.
Got a question about running a job board? Contact me and perhaps I’ll answer it.
