This week CareerBuilder announced they will be adding pay for performance job advertising. They are the first other national job board to follow indeed’s lead. So will other players take the bait and do the same?
I’ve been wondering about that since indeed made their announcement.
The release from CB says this;
Pay For Performance stands out with three key benefits that resonate with businesses looking to maximize their recruitment investments:
- Pay for Results: Say farewell to fixed fees! With Pay For Performance, companies pay only for the outcomes delivered, ensuring that their investment translates directly into tangible results.
- Greater Flexibility: Adaptability is at the heart of this model. Companies can tailor their strategies to align with their evolving business objectives, while making adjustments to maximize efficiency.
- Lower Costs: By tying costs to results and reducing upfront costs, businesses are empowered to achieve their hiring goals more cost-effectively, utilizing their budget to drive outcomes that matter most.
“We understand the evolving needs of modern businesses in a dynamic recruitment landscape,” said Jeff Furman, Chief Executive Officer at CareerBuilder. “Our new performance-based solutions represent a paradigm shift in how we partner with businesses, aligning our success with theirs. It’s a powerful model that underscores our commitment to innovation and tangible outcomes.”
Its very possible that player like Zip, LinkedIn, and the other aggregators start to look at this as an option.
I’d also suggest job board software vendors look at ways to integrate this into their platforms as an optional way to charge employers.
