If you run a niche job board today I hope you are telling employers its about quality not quantity when it comes to the number of applicants they may get.
Here’s a quote I have often referred to when marketing to employers;
There are several benefits to using niche/local job boards. First, little to no advertising money is wasted targeting unqualified candidates. Because the high profile, general boards target all candidates, the result is that the vast majority of the candidates using those boards will not be interested in the position posted by the employer because it falls outside of their career path, geographic preference or skill level.
By posting the position to the appropriate niche board, virtually all of the candidates using that niche/local board will be qualified for the position. As a result, even if the site has a small fraction of the traffic of the high profile, general board, the number of qualified candidates using the niche board tends to be higher. Second, the cost to post a position to a niche/local board is usually far less.
CollegeRecruiter.com
Niche boards and communities will be around for a long time because they are so targeted. When listing the benefits of your site to employers, use quotes like this to give the recruiter “piece of mind” that their ad dollar will not go to waste.
Remind them constantly that your site is not like Monster or the other big guys. Remind them that you focus on building a quality like minded audience that they seek.
Niche boards can’t go head to head with sites like Indeed so you need to realize that. Focus on your unique value proposition. Over time this will help you gain employers and candidates too as long as you keep your focus on the niche you serve.
