This is a guest post written by RightHire.
According to CareerBuilder, over the past ten years more than 70% of job searches started on Google. In the past, large job boards such as Indeed and Monster, have capitalized on SEO to generate traffic from job applicant Google searches. However, Google for Jobs now makes it easier for employers who conform to Google for Jobs schema in their job postings to have an equal opportunity to make their jobs visible to job applicants – without having the need to be SEO experts.
Therefore, with Google for Jobs, there may be less need for employers to post to 3rd party job boards to generate job applicant traffic. Instead, they can just post to their own career page and index their jobs with Google for Jobs.
Larger Job boards obviously recognize this threat. In fact, 23 Job Search Websites in Europe are currently asking regulators to conduct an antitrust investigation into Google for Jobs.
How can job boards fight back?
Instead of trying to fight Google for Jobs, Job boards should go deeper into the hiring process and add more value to their customers. Google for Jobs will always flood employers with applicants – but instead, why not supply better applicants?
While there are several ways that pre-screening can be done, studies show that cognitive ability and work personality are among the best predictors of employee performance and turnover. Assessments can be used for (low-skilled) high-volume, entry-level, or professional positions to save time filtering candidates, reduce bad-fit hires, and hire employees with higher performance and retention.
The proof is in the pudding…
Indeed.com purchased an assessment company and started offering pre-hire assessments to employers for free as a part of their ongoing expansion of product offerings included in the job posting workflow.
How is RightHire Helping Job Boards stay relevant?
RightHire provides assessments that measure job-specific cognitive abilities and work personality characteristics based on U.S Department of Labor O*NET taxonomy. These two types of tests together are one of the best predictors of job performance and turnover.
RightHire’s assessments can be used for any type of job. Out-of-the-box, RightHire provides assessments for 950+ types of jobs in the economy, each having a duration of 15-minutes or less, and capable of being used on any desktop or handheld device.
RightHire has recently announced a new program where they provide job boards access to their assessment platform.
- Job boards can either provide the platform for free to their customers (similar to Indeed.com) or charge employers for assessments.
- Similar to Indeed, Job boards should integrate assessments as a part of job postings to make it optional and simple for employers to add an assessment to their job postings. RightHire will provide the technology for easy integration. Job boards are also requested to co-brand with RightHire using a “Powered by RightHire” logo.
RightHire will provide the technical support for employers and candidates and will also provide the marketing materials to increase employer adoption of assessments.
Interested job boards should contact RightHire by email sunil@righthire.com to get started or learn more.
Get Started today!
