Good story over on the The Marketing Brew about a woman who started a jobs newsletter for women marketers. I love the clever name and though she hasn’t monetized it yet, it’s a good example for how to start a job business without having to buy some job board software.
Lia Zneimer, who served as WeWork’s head of social media, wasn’t laid off. But as she watched her former colleagues—many of whom were women who’d held marketing positions at the company—look for work, she wanted to help; she felt as though they were “scrappy, resilient, talented people who honestly could turn hay into gold.” That’s how The MarketHer, a newsletter that curates marketing jobs for women, was born.
Through The MarketHer, Zneimer wanted to make it easier for her former colleagues to find opportunities. Plus, it was a side hustle that allowed her to flex skills outside social media.
Since then, the newsletter has expanded outside of the WeWork bubble—now, anyone who works in the marketing or creative industries can subscribe to the newsletter or submit a job opening.
