Most associations do a poor job at running and marketing their job boards. And that is not surprising to me since most of them have no knowledge of internet marketing techniques.
But BankTalentHQ.com, a niche banking job board is the opposite. They push out blog and podcasts on a regular basis and just celebrated their 4th birthday. I chatted with their director, Brian Hoffman, who works for the Illinois Banking Association that started the site four years ago.
Watch to learn about how they create content and how that leads to growth.
Their site (careers.banktalenthq.com) is powered by Naylor and the main domain is hosted using WordPress.
