One of the ways to keep your clients happy is by adding value to their experience with your job board. One of the ways to do that is by maximizing social media like what you see below.
They are highlighting this video interview. A video interview with the client is a great way to establish a deeper relationship with that client. Interviewing your clients via video (or even email for a Q&A blog post) is the perfect way to add value to their paid postings. Plus its content for your site.
Give it a try and make your clients your number one priority!